Gifts / Sports & Toys

Recently, a silly duck toy appeared on the social platform. Although the shape and playing method are simple, under the dynamic music, the dancing shape of reachable duck cross raising hands adds a bit of stupidity, coupled with the funny creativity of Internet friends, and different types of reachable duck pictures and videos quickly appear on the Internet.

According to reports, reachable duck toy is one of the toys matched with KFC's children's Day package launched on May 21 this year. It is found from the small program query of KFC that you can get a random baokemeng co branded toy by purchasing the specified package of 69 to 109 yuan, and Keda duck is one of them.

It is reported that reachable duck is one of the game series "Baoke dream" released by Nintendo in Japan. It first appeared in the first generation game "Baoke dream: Red / green". Reachable duck is an IP in Baoke's dream. According to the ranking of "the world's most profitable IP", baokemeng ranks first in the world with an annual income of US $100billion, while the king's glory ranks only 50th. (> Click for details)

Because there are few genuine authorized baokemeng peripheries in China, it is not easy to get a reachable duck peripheries of this size for 69 yuan abroad. A pendant of a genuine reachable duck doll costs about 200 yuan to 300 yuan.

With the popularity and good cost performance of reachable duck, less than a day after its launch, KFC stores in major cities have announced that reachable Duck Music Box toys have been sold out first. On the second-hand trading platform, there is a phenomenon of price speculation, ranging from 100 yuan to 500 yuan. Even on some second-hand trading platforms, the price of a reachable duck is as high as 1788 yuan, far higher than the price of the package itself, but it is still difficult to find a "duck".

Zhang Shule, an Internet industry analyst, believes that the success of reachable duck toys lies in its "strong interaction". As a co branded marketing model, the KFC children's Day package is the same as the previous co branded model, but this time it has an interactive function, which is simple and easy to learn. Each holder can express different emotions by using the hand of reachable duck. This makes it possible for a toy to have thousands of people and thousands of faces, which naturally turns from a gift into a net red product.