Gifts / Sports & Toys

In recent years, sports brands have been focusing on intelligent manufacturing and upgrading to advocate scientific and technological innovation, driving the market to set off a new wave of domestic products in science and technology.

Strategic upgrading of fitness equipment

Recently, Shuhua sports has established a new brand development direction of "scientific sports" and upgraded its brand value positioning from "professional and scientific sports health solution provider" to "scientific sports service provider".

According to wangweiwei, the director of Shuhua sports brand, the popularity of nationwide fitness has further ignited people's enthusiasm for fitness, and the number of sports people has also increased geometrically. However, cases of injury or even death caused by blind sports are common, and scientific sports has also become a hot topic of concern.

In order to ensure the highest level of ergonomics and biomechanics are applied to the products, Shuhua has established a state-level advanced laboratory to conduct research and testing on the physical differences of people in different regions, and apply the results to the product design, so that the products are more in line with Asian human characteristics and sports habits. At present, Shuhua has obtained more than 280 national patented technologies, and led and participated in the formulation of nearly 30 national and group standards.

It is reported that Shuhua has also increased technical cooperation with Huawei, Tencent, Alibaba, Siemens and other technology giants, and has joined hands with many authoritative institutions and experts at home and abroad, such as Beijing Sports University, the school of physical education of Zhengzhou University, CASM of the sports medicine branch of the Chinese Sports Science society, and ACSM of the American sports medicine society, to carry out more scientific sports health research.

During the Beijing Winter Olympic Games, as the official fitness equipment supplier of the competition, Shuhua products successfully obtained the training and use verification from the global Winter Olympic athletes. In cooperation with the winter sports management center of the General Administration of sport of the people's Republic of China, it has provided professional physical training solutions and products for many national team training bases to help Chinese ice and snow athletes constantly break through physical fitness and create history. At the same time, it actively combines intelligent software technology with fitness equipment hardware technology, develops online courses and training plans to enable product ecology, and creates exclusive fitness plans for users.

Wangweiwei said that from indoor to outdoor, from teenagers to the elderly, from ordinary users to professional athletes, from professional hardware to software, and then to services, Shuhua has gradually realized the transformation and upgrading from professional fitness to scientific sports. Shuhua is committed to making scientific sports services cover the whole scene and the whole population. Strive to achieve the strategic goal of annual sales of 10 billion yuan by 2030.

Domestic brands welcome consumption upsurge

Since this year, peak has also launched a new round of scientific and technological capacity expansion, promoting the comprehensive scientific and technological upgrading from material research and development to production and manufacturing.

Recently, peak (Jiangxi) Co., Ltd. invested tens of millions of yuan to expand production capacity, gradually optimized relevant equipment related to production capacity and quality improvement, introduced new products, purchased new machines, and eliminated backward production capacity. The reporter learned from peak that the increased investment in the production line of Jiangxi company is only part of a series of capacity expansion investments this year.

On February 15 this year, the first phase of peak logistics park, an integrated supporting project of peak (China) Co., Ltd., was officially started in Huizhou. The total investment is expected to be about 440million yuan. The project will be constructed in two phases. The first phase is expected to be completed and put into use in the second half of 2022. After the completion of the project, the storage capacity will reach 10million pieces, and the annual handling capacity will exceed 30million pieces. A variety of advanced automatic logistics equipment such as stacker, robot and automatic sorting will be applied, combined with the launch of WMS, TMS and other systems, to seamlessly connect with enterprise ERP, and strive to build a benchmark for automatic three-dimensional warehouse.

In terms of technological innovation and R & D of products, peak, as the main strategic point, further increased the proportion of investment. In recent years, peak sports has taken users as the center, and scientific and technological innovation has driven brand change, realizing the transformation from a traditional equipment manufacturer to a scientific and technological innovation company. At present, peak sports has five innovation and R & D centers around the world, and has developed a series of independent innovation technologies, such as smart adaptive technology, light bullet technology, surging technology, etc. Its 3D printing technology is also in the leading position in the world, and has built a technology matrix based on different motion scenes.

According to xujingnan, chairman of peak, driven by scientific and technological innovation and with the dual help of the national tide and the Olympic atmosphere, domestic sports brands have ushered in a consumption boom. He said: "peak will always focus on the core advantages of 'brand + technology + fashion + internationalization' as the leader of China's domestic science and technology products. The growth potential of various indicators is strong, ushering in a new leap of high-quality growth."