Gifts / Sports & Toys

On May 28, 2022, just as International Children's Day is approaching, the large toy Theme Store under kidland kezhile group opened in Wuhan Mixc. This is the 20th anniversary of kidland's deep cultivation in the toy industry. It is a one-stop space integrating shopping, experience and interaction for every family with consumers as the core.

Different from traditional stores, kidland's large toy theme stores not only have more diversified and abundant toy types and quantities, but also set up entertainment and leisure areas to perfectly combine toy display and interactive experience. From the moment consumers enter kidland's large theme stores, they begin to enter into the theme scene based on "curiosity" as the brand connotation.

The large-scale theme store of kidland is committed to building a mature and complete global cutting-edge toy platform, bringing together the world's first-line famous toy brands including Wandai, Lego, mga, Yinhui, domei, Siku, Milu, Hasbro, spinmaster, as well as the star products of these brands. On the day of opening, it quickly attracted tens of thousands of people to the store to punch in and experience, becoming a holy land of parent-child happiness for Wuhan families.

Take space as the theme, enjoy the "K" star and immerse in the curious planet

The overall design of the first kidland Theme Store in China takes space as the theme. The huge space star cloud top is like being in a giant space capsule against the background of the satellite orbit. The main color of the store is metallic gray with a full sense of future, creating a full space science and technology style. At the same time, the brand color warm orange embellishes it, adding a touch of soft warmth to the store.

When entering the store, the first thing you will see is the brand image of the group - the giant KK sculpture. The X-shaped light column representing the curiosity factor above your head is like the halo of a mysterious aircraft. Here, KK will incarnate as an "astronaut" to lead consumers to explore star k and play around the curious planet. On the opening day, KK attracted many friends, big and small, to watch and take photos and punch in.

Create a new Aote base and experience the Aote hero world in an all-round way

Altman is a passionate hero of the new and old generation. As the first new Altman base experience store in Wuhan, kidland theme store can bring children an all-round Altman hero world.

Here, you can not only buy the popular Wandai Altman series toys and limited commodities, such as transparent limited soft glue & limited rob head dart, as well as the limited gifts - exclusive cards and keys of Wandai Altman base, which are only available in the experience store of the Altman base, but also the handsome dream biyousi Altman courage type that has made its debut in China for the first time.

Kidsalnd not only hopes to provide an interactive center for Aote hero fans to immerse themselves in the experience and provide more and more toys, but also to let children experience the spirit of Aote hero.

In addition, in the future, kidland theme store will invite zeta Altman to come to the site and bring wonderful performances to consumers. In order to give Chinese Aote hero fans a more perfect experience, special limited edition toys will be launched one after another.

Customized 7+2 area for different consumer needs

In order to enable consumers to fully understand toys in a clear way, kidland theme stores focus more on commodities, consumers' needs for store functionalization and constantly segmented niche classification, study more scientific display methods, and refine store layout.

The huge experience space of 513 square meters is cleverly divided into a commodity display area and an experience interaction area. According to the needs of different consumers, the 7+2 area is customized to achieve dual trend zoning. The product display area is divided according to the crowd and theme, such as hero dream, automobile world, sports block, puzzle, fashion sweetheart, interest collection area, etc., which shortens the time cost for customers to select toys. Each area displays popular products loved by consumers. Taking the hero dream product area as an example, classic IP images such as Altman, transformers, masked knights, marvel, Wang Wang team, dragon ball, fire shadow, digital baby and navigation King gather together to let consumers revel with their favorite IP.

In the fashion sweetheart area, there are plush, dolls, situational toys, girl costumes, Princess clothes and other types, including l.o.l.surprise, Milu, sambel, little Marbury and other popular toy brands all over the world. Other exhibition areas have also been carefully polished to achieve full age coverage, meet the childlike innocence of each consumer, create diversified scenes and more immersive in-depth experience for consumers, and bring infinite joy to Chinese families.

In addition, kidsland has joined hands with Xiaodu to set up Xiaodu Tiantian intelligent fitness mirror in the store, which is a product launched by Xiaodu for home fitness. It can turn the living room into a "Gym" and a "game room" in seconds. Consumers can exercise and entertainment while purchasing products, enhance shopping experience fun, and get exquisite gifts when participating in the fitness mirror aircraft war.

Building a brand retail ecological matrix and strengthening the digital shopping experience

Kidsland has adhered to exploration and innovation for more than 20 years, accumulated many years of market and consumer insight experience, has a solid foundation in brand building, channel system and product supply chain, and has won the favor of consumers with high-quality services. By 2021, kidland has opened 189 independent stores, more than 400 consignment counters and nearly 600 distributors in China. Its retail operation systems include kidland toy boutique, kkplus trendy art store, Lego authorized store, FAO Schwarz flagship store, hall one trendy art toy store and so on, almost covering the core business circles of the first and second tier cities in China; More than 20 online flagship stores have been opened on major e-commerce platforms such as tmall and jd.com, and have also settled in meituan, hungry, etc.

Online and offline are constantly integrating, and the retail operation strategy has also transitioned to a consumer demand-oriented stage. Kidland needs to quickly respond to consumer demand. Based on this, kidland has increased the depth of digital transformation from the supply chain side, used big data to drive consumers' deep insight into the real-time, agile and flexible supply chain reform, maximized the commercial value of the supply chain, created digital retail and strengthened the digital shopping experience.

At the same time, with the diversification of consumer demand, kidland kezhile group began to build immersive high-end consumer experience stores. In the next few years, it will gradually build stores with themes such as deep sea, jungle and future science fiction. In addition, it is also exploring more forms of retail models, such as kidland sunken store, which mainly focuses on high-quality and affordable toys, and layout the third and fourth tier sunken market to meet the diversified needs of different customer groups.

Ms. Zhongmei, executive director of kidland and managing director of China, said: "in the new consumption era, consumers not only have diversified demands for commodities, but also have higher expectations and demands for consumption scenes and experience. Kidland will continue to promote the upgrading of brand image and shopping experience. In the future, kidland will make full use of its years of brand accumulation and the strategic layout of new retail to do internal skills and implement the" curious exploration of the future " And continue to open up a new way of Omni channel retail, accelerating the upgrading of retail experience and strategic layout. "