Gifts / Sports & Toys

Recently, the China Toys and Baby Products Association released the "2022 White Paper on the Development of China's Toys and Baby Products Industry" (hereinafter referred to as the "white paper"). The white paper shows that in 2021, the export value of my country's toys (excluding games) will grow rapidly, and the sales of toys and key baby products in the domestic market will grow steadily. Liang Mei, president of China Toys and Baby Products Association, said in an exclusive interview with this reporter that in the face of a variety of uncertain factors, in 2021, my country's toy and baby products industry will still deliver good results Shan, the entire industry showed strong resilience and dynamism last year.

In terms of foreign trade, the white paper shows that in 2021, my country's exports of toys (excluding games) will be 46.12 billion US dollars, an increase of 37.8% over the previous year, and the growth rate is the highest in the past five years.

Among the exported baby products, stroller products performed well. The white paper shows that in 2021, the export value of my country's children's strollers will be 1.49 billion US dollars, an increase of 17.0% over the previous year. The first export destination is the United States, with an export value of 450 million US dollars, an increase of 34.0% over the previous year, accounting for 30.1% of my country's children's stroller exports, an increase of 3.8 percentage points over the previous year. The export value of my country's strollers to RCEP-related countries was US$190 million, an increase of 15.9% over the previous year.

In this regard, Liang Mei believes that the stability of the production environment, the improvement of production management and the growth of overseas market demand are the main reasons for the substantial increase in export volume. "Especially with the complete industrial chain of my country's toy and baby products industry, the level of production management and intelligence has been continuously improved, which ensures the stability of production costs and provides foreign buyers with confidence and attractiveness for long-term cooperation. "

In addition to the rapid growth in export value, the sales of toys and key baby products in the domestic market also achieved steady growth. The white paper shows that in 2021, the total retail sales of toys in the domestic market will be 85.46 billion yuan, an increase of 9.6% over the previous year.

While growing steadily, the domestic toy market has also shown some new changes. Liang Mei told reporters: "First, product categories are more diversified, such as trendy toys, steam toys, etc. have ushered in rapid development. Second, product design is more creative, and many design companies and designers have begun to set foot in the toy industry. More creative and attractive toy products have been brought to the market. Third, product distribution channels are more abundant, and offline, including some cultural and creative stores, bookstores, fashion play stores, etc., are an important part of toy sales, attracting Online, in addition to Tmall and JD.com, which are still important platforms for toy sales, Douyin’s toy sales are also growing very fast.”

It is worth mentioning that in 2021, the total retail sales of child safety seats in China will increase by 16.5% over the previous year, reaching 5.92 billion yuan. The new Minor Protection Law, which was officially implemented on June 1 last year, included the provision of child safety seats for the first time, laying the foundation for the popularization of child safety seats.

Liang Mei said that the inclusion of child safety seats in the law not only promotes the behavior of consumers to purchase and use child safety seats, but also increases everyone's attention to children's travel safety. "This means that child safety seats have become a must for children to travel in a car, which is a milestone. The association has been communicating with the government and relevant agencies to promote the use of child safety seats, and to protect children's travel safety. make an effort."

In addition, the white paper also pointed out that consumers' purchasing behavior will undergo new changes in 2021. In addition to the two important factors of product safety and price, among the other factors that consumers consider in purchasing toys, funness ranks first, accounting for 40.4%; among other factors considered when purchasing child safety seats, functionality ranks first. First, the proportion is 52.3%. Among other factors considered when purchasing a feeding bottle, functionality ranks first, accounting for 69.3%. Among other factors considered when purchasing a stroller, comfort ranked first, accounting for 65.8%.

Regarding the future development of the industry, Liang Mei said that the association hopes to work with industry enterprises to consolidate the advantages of industrialization and clustering, take innovation as the fundamental driving force, domestic demand as the strategic basis, and promote the simultaneous development of internal and external circulation.

When talking about the future work focus of the association, Liang Mei said: "On the one hand, the association will continue to hold creative design competitions, integrate domestic design resources, and guide and promote the improvement of the industry's innovation capabilities. In terms of foreign trade, it will pass the 'CSI certification supply'. The business system' promotes long-term cooperation between foreign buyers and domestic suppliers, and helps enterprises develop foreign markets. In addition, the association will continue to carry out the 'Quality Parenting 365 Project', cooperate with government departments to regulate the domestic market order, and guide consumers to pay attention to product safety. Prevent and reduce the problem of child injury caused by products, and form a market atmosphere of 'good money drives out bad money'."