Gifts / Sports & Toys

Relevant data shows that 70-80% of the world's toys are exported from China, and the toy industry belt in Chenghai, Shantou, Guangdong is a typical representative.

In 2018, the output value of Chenghai toys reached 54.6 billion yuan, more than 75% of which were exported to more than 140 countries in Europe, America, the Middle East, and South America. In 2020, the epidemic swept the world, many overseas customers cancelled orders, and a large number of Chenghai toy foreign trade enterprises were in trouble.

"From January to March this year, foreign trade accounted for less than 5% of sales, down 25% from 30% at this time last year." Chen Zhuoyue, head of the toy brand Eichuang Space, said that international logistics basically stopped, and they had a backlog of 500 million of export inventories. In order to save themselves, many traditional foreign trade companies seek transformation, and the entire Chenghai toy industry belt is actively exploring the domestic market.

It is understood that before the epidemic, Yichuang Space’s sales in 2019 were 50 million yuan, and 40% of the export sales could reach 20 million yuan, which were exported to Europe, America, the Middle East and other markets.

Under such circumstances, on the 20th, Jingxi signed a strategic cooperation agreement with Chenghai Toy Industry Belt to build the first "Jingxi Industry Belt Cooperation Demonstration Base", and gradually involved 10,000 Chenghai merchants in 2020.

Yao Jiahong, president of Chenghai E-Commerce Association, said that the association, together with Jingxi and the Chenghai District Government, will carry out full-link in-depth cooperation to bring supply chain management, logistics solutions, and innovative social e-commerce marketing models to industrial belt factories and businesses. , not only can help tide over the difficulties of the epidemic, but also further help Chenghai enterprises to transform and upgrade, and release the value of Chenghai toy industry.

According to reports, on the 20th, Jingxi launched a new plan for direct-to-factory products in the Jingxi industrial belt, which is to solve the problem of merchants in the Chenghai industrial belt, covering direct supply from factories, traceability of origin, export to domestic sales, etc.

At present, Jingxi has deployed more than 100 industrial belts and origins across the country. In 2020, Jingxi plans to complete the "Double Hundred" industrial belt layout, that is, focus on building 100 industrial belts and 100 origins. In the future, Jingxi will focus on 1 million high-quality merchants in 1,000 industrial belts and origins, carry out 10,000 live broadcasts of traceability of industrial belts, and empower 100,000 factory-type merchants with C2M capabilities.