Following tennis and running shoes, yoga apparel brand Lululemon has continued to expand its product categories. Adhering to the design concept of "touch science", it has launched a first-class men's golf series, covering sweatshirts, sports pants and other products. Comfortable and breathable, suitable for sports and leisure.
At present, the series of products are now available in lululemon offline stores, WeChat mini-programs, Tmall mall and the brand's official website, and consumers can go to buy them.
JR Smith, a professional basketball player who has played in the NBA and CBA, deduced the lululemon golf product series. After retiring from professional basketball, the former NBA champion returned to college with a passion for golf.
Lululemon has recently released a new five-year strategy due to the red down jacket of the Canadian delegation in the 2022 Beijing Winter Olympics. This is undoubtedly a rather ambitious move. lululemon aims to grab a share of the growing fitness apparel market with its new product line.