Gifts / Sports & Toys

Mattel has announced the expansion of its Mattel toy recycling program, which now includes Fisher-Price Toys, along with Fisher-Price, Barbie, MEGA, and Matchbox to launch a toy recycling campaign that allows families to recycle their toys after playing with Perfect Thai toys. Extend the life of the toy.

The new project aims to recycle and reuse materials from old Mattel toys in future Mattel products and keep materials out of landfills, and supports the company's goal of 100% in its products and packaging by 2030 Recycled, recyclable or bio-based plastic materials.

Pamela Gill-Alabaster, Mattel Global Senior Vice President of Sustainability and Social Impact, said: "The Mattel recycling program has been very well received by consumers and provides a wealth of specific knowledge about product durability and disassembly that will help Designing for the future of circular economy products.” “We are also exploring new technologies for plastics processing and recycling, and our long-term goal is to use Mattel recycled toy materials in future toy production.”

Launching in the U.S., Canada, France, Germany and the U.K. in 2021, the company celebrates the one-year anniversary of Mattel’s PlayBack program, which will now include non-electronic Fisher-Price toys from Laugh & Learn, Little People, Imaginext and more. The addition of the world's #1 baby, toddler and preschool brand expands the program's benefits to more consumers than ever before.

“At Fisher-Price, we design toys that are loved, cherished, and passed down from generation to generation.” The Mattel Recycling Program, designed to repurpose these materials into new products and help the environment, now provides an opportunity for parents to let these Adorable Fisher-Price toys have a new lease of life," said Chuck Scorson, Senior Vice President and General Manager, Fisher-Price Infants and Preschool.

To participate in the Mattel recycling program, consumers can visit Mattel.com/PlayBack, print a free shipping label, and package and mail their Mattel toys back to Mattel. Collected toys will be sorted and separated according to material type and will be handled and recycled. For materials that cannot be repurposed into new toys with recyclable content, Mattel either recycles those materials into other plastic products or converts them from waste to energy.

The Mattel Recycling Program supports Mattel’s product stewardship and circular design principles, and the expansion of the program adds to a growing list of product launches and corporate programs to advance Mattel’s ESG strategy and goals and support the company’s goals for more Contribute to a diverse, equitable, inclusive and sustainable future.