Gifts / Sports & Toys

The world's toys look at China, China's toys look at Guangdong, and Guangdong's toys look at Chenghai. As an important production base of toys and gifts in my country and even in the world, Chenghai District of Shantou City has the reputation of "China's Toy and Gift Capital".

According to the latest data obtained by Shantou Customs, there are currently more than 30,000 business units engaged in the production of toys and gifts in Chenghai District, Shantou, with 130,000 employees. From January to May this year, the export value of toys in Shantou reached 4.96 billion yuan, a year-on-year increase of 4.96 billion yuan. An increase of 31.5%. How can "small toys" support a big industry, "play" into a big market, and export data to achieve contrarian growth?

Technical guidance to enhance product competitiveness

Walking into Guangdong Huaxing Technology Co., Ltd. located in Chenghai District, Shantou, the company's production line is packing plastic toys one by one. It is reported that this is a company that produces traditional plastic toys, most of which are exported to Europe and the United States.

"Since this year, the demand for traditional children's toys in overseas markets has picked up, and we have adjusted our production and export plans accordingly. In the first two years, customers' orders were mostly concentrated in smart toy products, and this year's orders returned to traditional children's sound and light, plastic toys. , the corresponding quality and safety standards for product exports are also different, and quality control has also become our top priority." said Wei Yong, the company's production manager.

After learning about the difficulties of the enterprise, Chenghai Customs, a subsidiary of Shantou Customs, organized technical training courses to the production site, provided improvement suggestions for the enterprise's product design, and helped the enterprise to control the quality of its products. According to Lin Yonglin, chief of the comprehensive business section of Chenghai Customs, the association cooperates with local government departments and takes Shantou Customs Guangdong East Toy Testing Center as the technical main body to jointly build a technical service platform to provide enterprises with inspection and testing, product certification, technical training, Supporting services such as technical consultation and quality evaluation help enterprises to enhance quality awareness, strengthen quality management methods, and avoid trade risks. At the same time, through on-site publicity, door-to-door training and other means to carry out technical guidance to help enterprises take the initiative to deal with technical barriers to trade.

Customs officers go to toy export enterprises to provide technical services

"The technical guidance activities of the Customs Organization have given us a deeper understanding of the toy safety standards of various countries, which has greatly improved our company's ability to deal with technical barriers to trade and enhanced our confidence in expanding exports." Wei Yong said.

Customs officers go to toy export enterprises to provide technical services

In addition to the rebound of traditional toy orders, the innovative added value brought by "toy + IP" is also one of the reasons why some toy companies in Chenghai have achieved a "popular" export.

Among them, Aofei Entertainment Co., Ltd., which has the aura of "China's first animation listed company", is a typical representative. It is reported that the company currently has a well-known IP lineup, and has successfully built an "IP + whole industry chain" operation platform with IP as the core, integrating animation, toys, infants, film and television, licensing, games, indoor parks, etc.

Since last year, with the support of a series of policies such as customs clearance, quality inspection, and technical services provided by the customs, the above-mentioned enterprises have overcome the impact of the spread of overseas epidemics, shortage of chips, and rising material and labor costs. Market and other measures have effectively reduced the export cost of enterprises and enhanced the international competitiveness of enterprise products. At present, the company's toy exports still maintain a good momentum of development.

New business formats expand product export channels

On June 10, a group of children's electric toys and dolls produced by Chenghai enterprises declared to Chenghai Customs for export by way of market procurement trade, and were quickly reviewed and released by the Customs, and were successfully sent to overseas markets.

It is reported that in September 2020, Bao'ao International Toy City, Shantou City, Guangdong Province was approved to pilot the market procurement trade mode, and completed the first export business on March 30, 2021, which also means that the market procurement trade officially landed in Shantou. Since then, Bao'ao International Toy City in Shantou, Guangdong has attracted many enterprises from Shantou, Chaozhou, Jieyang, Guangzhou, Fujian, Zhejiang and other places to settle in, introducing toys, clothing (including underwear), decorations, footwear, electronic products, Japanese Porcelain, small household appliances, stainless steel, hardware and other products.

Now, after more than a year of operation, under the superposition of various policy dividends, Bao'ao International Toy City has initially shown its market procurement and trade agglomeration effect, and has gradually become a toy procurement platform, logistics platform, international exhibition platform, and e-commerce platform. An integrated international toy industry complex provides a new export channel for local small-scale and small-batch toy foreign trade needs.

"The market procurement trade method has brought real convenience to the company, and it can also be exported through the integration of national customs clearance, which is convenient and saves customs clearance costs." said Mr. Chen, a salesman of an import and export trade company in Shantou City. For individual and private businesses, developing the international market is undoubtedly a difficult task. Today, through convenient market procurement and trade methods, merchants can participate in foreign trade as suppliers, and truly "sell the world" at home.

In order to promote the market procurement business to truly benefit the small and medium-sized toy export enterprises, Chenghai Customs actively cooperated with local commerce, taxation, foreign exchange, market supervision and other departments to hold special policy publicity activities in an "online + offline" method; set up market procurement business services Special window, actively promote customs clearance facilitation measures such as "integration of national customs clearance", "advance declaration", "simplified declaration" and "automatic inspection and quarantine inspection", actively carry out cross-customs area coordination, and solve difficulties and blockages encountered by enterprises in the process of customs clearance Points, effectively help small and micro enterprises to expand sales, grab orders, and ensure production.

Relevant statistics show that since the beginning of this year, the export value of Shantou market procurement trade has exceeded 1.2 billion yuan, of which the export value of toys is about 920 million yuan, accounting for 76.41%. "Chenghai Customs will speed up the implementation of various measures to promote stability, maintain quality and improve quality, and continue to make efforts in quality inspection, technology and trade response, new business development, etc., continuously enhance the international market competitiveness of Chenghai toys, and help traditional characteristic industries with high quality. development." said Lin Weihong, deputy director of Chenghai Customs.