According to the franchise agreement between the Beijing Winter Olympics Organizing Committee and licensed manufacturers, June 30 is the last day for franchisees to receive anti-counterfeiting labels. That is to say, starting from July 1, the production of various licensed products for the Winter Olympics, including Bing Dun Dun, will be stopped. Due to the agreement with another 3-month clearance period, all kinds of licensed products can continue to be sold until September 30.
Although it has been a long time since the Beijing 2022 Winter Olympics ended, many friends still remember the scenes of "hard to find a pier" and "hard to buy a piece of money". Bing Dundun and Xuerongrong have become veritable "top streamers" with their cute and cute images, and have gained a large number of fans from all over the world. Even after the closing, the traffic of the official Winter Olympics souvenir shop continued unabated, becoming one of the hottest counters in the mall.
For the Beijing 2022 Winter Olympics, more than 5,000 licensed products in 16 categories have been developed and sold in more than 190 licensed product retail stores across the country. A Winter Olympics licensed product manufacturer that produces ceramic products has recently started destroying the production molds for licensed products. The company said that the sale of licensed merchandise inventory has entered a countdown, and related merchandise will not be produced again.