Gifts / Sports & Toys

On July 2, Bubble Mart's flagship store in Korea officially opened in Hongdae, Seoul (hereinafter referred to as "Seoul Hongdae Store"). The opening day attracted many Korean fans to line up to buy. This is Bubble Mart's fourth offline store in South Korea and the first flagship store in overseas markets. The successful landing of the flagship store means that the globalization strategy of Bubble Mart has entered a stage of comprehensive acceleration.

Bubble Mart Seoul Hongdae Branch is located in Hongdae Xiqiao-dong, just like Shanghai Nanjing East Road. Hongdae Xiqiao-dong is one of the favorite shopping places for young Koreans. The "Hongik University Street" business district where it is located is a trendy culture It is famous for its cutting-edge and artistic atmosphere, and it is also a popular check-in place for tourists from all over the world.

As the first flagship store of Bubble Mart in overseas markets, the Hongdae store in Seoul has undergone major upgrades in terms of store scale, design style and operation concept. The store area of the Hongdae store in Seoul is nearly 400 square meters. The overall design also jumps out of the simple store logic, and is committed to creating a trendy cultural experience space that young people love. With the theme of "connection + imagination", the store is divided into three floors, and each floor is equipped with a photo punching area, so that consumers can interact with their favorite IP at any time. A special area is also set up on the third floor to provide a separate space for artists and fans to communicate and interact, so as to deepen the connection between IP and fans.

Wen Deyi, President of Bubble Mart International, said, "Hongdae business district is a 'pilgrimage place' for young people. There is a strong atmosphere of trendy art and culture here. Bubble Mart has attracted a large number of fans through trendy toys. We look forward to the future. We can cooperate with more outstanding Korean trendy artists and brands.”

In 2018, Bubble Mart began to expand overseas and chose the Korean market as the first stop. In October of the same year, the Korean local official website and shopping APP were launched. Subsequently, Bubble Mart continued to increase the number of Korean online and offline channels, gradually established a perfect sales network, and accumulated rich experience in localized operation. In 2020, Bubble Mart's first overseas direct-operated store opened in Seoul. Currently, South Korea has 4 offline stores and multiple robot stores, and established an official shopping website to fully convey the charm of China's trendy games to South Korea. consumer.

As an important trend and cultural center in Asia and even in the world, Bubble Mart has also signed many excellent original designers in South Korea, such as Seulgie Lee, CHOKOCIDER, coolrain&LABO, CLOCKHOUSE and many other Korean artists, and launched SATYR RORY, DUCKOO, COOLABO, Flying IP series products such as DongDong are sold all over the world and are loved by consumers all over the world.

In addition to the official launch of the flagship store, Bubble Mart will also establish a partnership with Studio Dragon, a well-known Korean production group, around IP. Studio Dragon is committed to producing and providing top-notch TV series content, and its main works include "Goblin", "Crash Landing on Love", "Hotel Del Luna", "Secret Forest" and so on. Wen Deyi said, "Korea's trendy culture is developed, and the entertainment and media industries are mature, which has a great influence on young people around the world. We attach great importance to Korea's cultural radiation effect, and hope to create a trendy cultural experience field through the opening of the flagship store. Let more young people fall in love with our trendy toys and convey the brand concept of 'creating trends and delivering beauty'."

Since the beginning of this year, Bubble Mart’s overseas expansion has accelerated in an all-round way. Relevant sources revealed that the London store in the United Kingdom and the Auckland store in New Zealand have performed well since their opening this year. The first local stores in Tokyo, Los Angeles, Australia, and Paris, France are also in preparation. It is expected to officially meet with local consumers in the second half of the year.