Gifts / Sports & Toys

A few days ago, the cultural and creative plush toy of "Horse Treading Flying Swallow" in the Gansu Provincial Museum became popular on the Internet. The unique shape of the toy impressed many netizens, and they rushed to buy it. Nearly 10,000 pieces have been sold in half a month!

These two "horses stepping on flying swallows" in different poses launched by the Gansu Museum have a sand sculpture temperament and are affectionately called "ugly and cute" by netizens. According to the official online store of the Gansu Museum, the plush toy of the Bronze Galloping Horse has two forms: standing and running. According to the product introduction, the creativity originated from the precious bronze galloping horse of the Gansu Provincial Museum Town Hall.

Original design cartoon image. Cute, fun, and memorable. "Surprise and small thoughts will make you smile." Specifically, the protagonists of the cultural and creative industry are a horse and a swallow, but their shapes are very magical. The overall choice is a very conspicuous green, grinning horse. There are two postures, one looks like a human being who is golden rooster and is independent, and the other looks like he is "bullying" the bird.

On June 28, Wang Hairou, Marketing Director of the Cultural and Creative Center of Gansu Provincial Museum, responded to the popularity, "Our original intention was to make the cultural relics of the museum more fashionable and more interesting in the era, and we designed a bronze galloping horse mask in the shape of a 3D horse head. The bronze galloping horse plush toy makes our national treasure more fashionable and stylish."

Wang Hairou bluntly said that the whole team did not expect the bronze galloping horse to explode overnight, "This means that our understanding of derivatives has been recognized by netizens, and now we are still designing other derivatives, which is to allow more A channel for people to get close to tradition and understand Chinese civilization and culture.”

This kind of sand sculpture and decompression of cultural creation has instantly attracted the attention of netizens, and many people have made secondary creations online: other museums revive cultural relics, but Gansu Museum revitalizes cultural relics; green horse (green code) Feiyan (Pneumonia); Tears came out of laughter in the morning, this horse doesn't look so smart.

Since it was put on sale on June 14, this cultural and creative work has quickly reached the top of the popular collection list and sales list. It has been sold out, and the pre-sale will take about 25 days.

At the same time, the official also reminded that after the explosion of Ma Tafeiyan Cultural and Creative, some counterfeit products appeared on the Internet, and everyone must choose the official store when purchasing.