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"Horse Treading Flying Swallow" plush toy became popular, and piracy followed~

2022-07-12

A few days ago, the Gansu Provincial Museum launched a plush toy called "Horse Treading on a Flying Swallow", which was popular among netizens because of its ugly appearance. But at the same time, the cultural and creative product also encountered "Li Gui".

Recently #museum's cultural creation is so magical# has been on the hot search on Weibo. It is reported that the originality of the bronze galloping horse plush toy originated from the treasure copper galloping horse of the Gansu Provincial Museum Town Hall.

The standing model belongs to the Q version of soft cuteness, warmth and cuteness, accurately restores the details of the cultural relic posture, and grasps the naughty and lovely positive demeanor of the copper galloping horse; Lively and endearing. The two dolls have cute and three-dimensional images, playful and vivid expressions, exquisite workmanship, soft, comfortable and elastic feel, which are deeply loved by everyone.

It is worth mentioning that after the Bronze Galloping Horse plush toy was put on the shelves in the official Taobao flagship store of Gansu Provincial Museum on June 14, it quickly rushed to the top of the popular collection list and sales list, with monthly sales reaching more than 1,000 orders.

While the "Horse Treading Flying Swallow" plush toy was "out of the circle" because of its ugliness, the cultural and creative product also encountered "Li Gui". On the evening of July 1, the official Weibo of the Gansu Provincial Museum issued a statement saying that the Bronze Horse plush toy, a cultural and creative product originally designed by the Gansu Provincial Museum, has recently become popular on the Internet, and the plush toy has been sold out both online and offline. We are currently restocking, please be patient.

The statement pointed out that the Gansu Provincial Museum found that some unscrupulous merchants illegally copied and sold the product. In this regard, the Gansu Provincial Museum emphasized that it owns the exclusive copyright of this bronze galloping horse plush toy, and has not authorized any third party to produce and sell it.

The Gansu Provincial Museum reminded that in order to avoid infringement of rights and interests by illegal merchants, genuine products should be purchased through official channels, and the Gansu Provincial Museum will also pursue relevant responsibilities of pirated merchants through legal channels.

The bronze galloping horse, also known as "horse stepping on a flying swallow", is the "treasure of the town hall" of the Gansu Provincial Museum. The cultural relic is 34.5 cm high and 45 cm long. It was unearthed in the Leitai Han Tomb in Wuwei City, Gansu Province in the 1960s and was identified as a Chinese tourist symbol in 1983.

According to official information, the bronze galloping horse has a strong and beautiful shape, with its head held high and its neighing, galloping like a galloping foot. The shaper captured the moment when the galloping horse took off with three legs and one foot surpassed the flying eagle. Let Feiying look back and be amazed, and strengthen the momentum of the galloping horse to move forward rapidly.

The focus of his whole body is concentrated on the foot that surpasses the flying eagle, and he has accurately grasped the balance principle of mechanics and has an excellent level of craftsmanship. The bronze galloping horse is shaped according to the standard of a good horse. It combines the advantages of horses such as the Western Region horse and the Mongolian horse, especially the opposite side step characteristic of the Hexi trotting horse. The conception is ingenious, the artistic modeling is refined, and the copper casting process is excellent. The bronze galloping horse is considered to be the messenger and symbol of Eastern and Western cultural exchanges.

In recent years, Gansu Provincial Museum has launched a series of cultural and creative products with the theme of copper galloping horses, bringing cultural relics into life and being loved by people. Before the "Horse Treading on a Flying Swallow" plush toy became popular, the cultural and creative products launched by the Gansu Provincial Museum, such as the "Horse Treading on a Flying Swallow" headgear and the "Green Horse Travel" mask, were "out of the circle" to varying degrees.

At present, Gansu Provincial Museum has designed and developed thousands of cultural and creative products based on the collection of cultural relics, involving hundreds of cultural relics. There are hundreds of products in various categories such as clothing accessories, creative toys, tea and coffee drinks.


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