Gifts / Sports & Toys

Taobo Sports recently announced that it has reached a strategic cooperation with Guofu Sports. The two parties will work together to promote the development of TEAM CHINA/Chinese national team brand sports equipment in the Chinese market, and deepen cooperation in areas such as market channel expansion, physical store operation, and new retail model exploration.

It is reported that the two parties will work together to promote the development of TEAM CHINA brand sports equipment in the Chinese market. The areas of cooperation include the nationwide layout of physical stores and pop-up stores, the expansion of online e-commerce channels, and more innovations in new retail models. The two parties jointly accelerate the development of the brand and the implementation of the "work plan", deepen the integration development, promote sports consumption and drive employment in the sports industry.

The TEAM CHINA brand was founded by the All-China Sports Federation in 2018 and is the brand incarnation of the Chinese national sports team. The brand system consists of more than 70 national teams and heroes who have made outstanding contributions to Chinese sports.

TEAM CHINA brand sports equipment is committed to becoming a professional sports brand led by technology and built by the Chinese national team. Guofu Sports has gathered a group of outstanding talents who are full of sports brand ideals and support the Chinese national team in training, preparation, and performance in a commercial way.

In November 2021, the Sports Equipment and Equipment Center of the General Administration of Sports of the People's Republic of China officially authorized Guofu Sports to become the exclusive franchise enterprise of TEAM CHINA sports equipment. Since then, TEAM CHINA brand sports equipment has opened the way of innovation and development of Chinese national brands.

Topsports is a leading sports retail operator in China. It has a broad and deep retail network covering nearly 8,000 directly-operated stores in more than 300 cities across the country. It has been deeply involved in the sports market for more than 20 years. The scene sports retail ecology and industry-leading retail operation efficiency will effectively help TEAM CHINA brand sports equipment build a sports retail business network, open up sales channels, and quickly build market awareness.