Gifts / Sports & Toys

Recently, Bubble Mart's first store in Japan opened in Shibuya, Tokyo. This is another major move after the first offline store in North America and the first overseas flagship store in South Korea, which means that the overseas business layout of Bubble Mart has been accelerated in an all-round way.

Whether it is in Japan, where IP culture is strong, South Korea, which is known as a "trend distribution center", or the United States, where trend culture is prevalent, Bubble Mart's overseas layout is gradually kicking off.

Choosing to go overseas is Bubble Mart's forward-looking strategic layout. In this regard, Wang Ning, chairman and CEO of Bubble Mart, said that going overseas is not an easy task. Don’t just focus on the number of stores opened and sales, we are more concerned about 0 to 1 growth in value, such as IP products, supply chains, cross-border Preparing for location selection, etc.

In January 2022, Bubble Mart's London store in the United Kingdom opened, entering the European offline market for the first time; in April 2022, Bubble Mart Oceania's first store officially opened in New Zealand; in June 2022, Bubble Mart America The first pop-up store officially opened in California; on July 2, 2022, Bubble Mart's first overseas flagship store officially opened in Hongdae, Seoul, South Korea.

In terms of location selection of overseas stores, Bubble Mart usually chooses business districts where core target user groups gather, and through novel and fashionable store furnishings, strengthens consumer reach and realizes user conversion. Before opening offline stores overseas, Bubble Mart will first explore the way through robot self-service stores, and then open stores in countries and regions with clear needs.

While offline channels continue to be promoted, online channels such as cross-border e-commerce are also one of the focuses of its layout. Since 2019, Bubble Mart has successively entered mainstream cross-border e-commerce platforms such as AliExpress, Amazon platform, and Shopee platform; at the same time, in order to improve channel autonomy and develop its own brand awareness more quickly, Bubble Mart has also adopted the self-service platform on the official website. Build a website to sell. In addition, as a trendy game giant that has been deeply involved in the domestic market for many years, Bubble Mart's first-mover advantage and complete supply chain system have created favorable conditions for its rapid overseas market deployment.

For the development of overseas markets, Bubble Mart executives gave high recognition. Wang Ning, chairman and CEO of Bubble Mart, said that overseas progress has been smoother and more successful than we thought, and the overall investment in overseas business will be increased in the future.