Gifts / Sports & Toys

As the "post-95s" and "post-00s" gradually enter the society, the consumer market has also ushered in new changes. The personalized consumption willingness, coupled with the new consumption wave that focuses on experiential consumption and diversified and multi-level consumption, makes the "Gen Z" with distinct personality and independent aesthetics become an important consumer group for fashion play.

The rise of the national tide and the rising enthusiasm of young people for the national tide have continuously opened up new formats in the domestic consumer market. The cultural form of trendy culture has gradually grown over time, and the building blocks that are "more and more trendy" have gradually become the core force in the field of trendy play, which is favored by the public.

To this end, the new army in the field of building blocks in China, Zhi Dele, is actively seeking differentiation while continuing to build steadily in traditional channels, combining its unique building block advantages with market selling points that are in line with the consumption boom, and continuously developing research and development that is more in line with the aesthetics of Chinese consumers. New products of habitual building blocks, and strive to stand out in the ever-changing and complex building blocks market and gain a firm foothold.

First of all, in order to further meet the diverse consumption needs of young consumers today, we deeply integrate trendy games with national style and traditional culture, and ingeniously create an antique Lingxiao Tavern, which is filled with a sense of historical precipitation. With its scale, momentum and style, it has become the first product of Zhi Dele facing the market. Through crowdfunding on the Modian platform, excellent trendy games can be produced, officially "debut", and achieve commercialization from 0 to 1.

Secondly, in today's new consumption upgrade, players have a higher demand for the scene-based, playability, and IP values of trendy games.

In order to better listen to the voices of consumers and provide products and play experiences that meet the needs of parents and children, Zhi Dele will successively launch China Chaohua Fairy, Peacekeeping Elite, Romantic Seasons, Cyber Storm, Cultural and Creative Bags, Elegant Miyizhan, Zhumeng Aerospace, Military Mecha and other new product theme series seek breakthroughs and innovative designs in different themed products, and endow more "playable" and "interactive" creativity by enriching product series and styles Create products that are more popular with Chinese building block players and empower the development of China's building block industry.

It is worth mentioning that Zhi Dele will focus on releasing three new product series in the near future - "China Tide Flower Fairy", "Peacekeeping Elite", "Romantic Four Seasons". According to the rich product types, with colorful scenes and highly playable functional details, while releasing the unique charm of domestic building blocks, it also promotes the vigorous development of the domestic building block industry.

In addition, in the face of a large number of new and old building block brand competitors in China, actively exploring new consumer demand, improving the cultural connotation and creative content of products, and carrying out targeted product creative development is one of the important strategies to promote brand development.

Therefore, in the new stage of the second half of the Chinese building block competition in 2022, Zhi Dele will effectively combine educational building blocks with cultural creativity, and interpret and interpret cultural elements, so as to meet people's increasing cultural consumption needs and make Products enter the hearts of consumers, and realize the unification of economic and social benefits.

Looking forward to the future, Zhidele will continue to try and innovate, and is committed to developing more interesting and fun trendy educational building blocks products, seeking diversified development, optimizing channel layout and brand awareness, and continuously improving brand influence to lead China's building blocks. The industry has entered a new journey.