Gifts / Sports & Toys

Toys are the most distinctive and dynamic pillar industries in Chenghai, Shantou, Guangdong. After decades of development, Chenghai Toys has realized the transformation and upgrading from traditional low-end to animation creativity, intelligent manufacturing, and pan-entertainment cultural industries, and has been continuously integrated with the Internet, big data, and artificial intelligence. The formation of industrial clusters is accelerating.

At the moment when Shantou vigorously promotes the new development pattern of "three new, two special and one large" industries, Chenghai toy creative industry, as one of the characteristic industries, has been placed in an important position on the new track of "industrial city and industry strong city", and will surely Usher in a major opportunity for industrial development.

Shantou builds an industrial development pattern of "three new, two special and one large"

In recent years, the Shantou Municipal Party Committee and Municipal Government have actively focused on the idea of "building a city with industry and strengthening a city with industry", and conducted in-depth industry-intensive visits and investigations. In the fierce collision of ideas, the shortcomings and deficiencies, advantages and potential of Shantou's industrial development have been deeply analyzed. , the bottleneck restricting the development of the industry is gradually found out, and the future development direction and path are becoming more and more clear.

At the end of 2021, the 12th Party Congress of Shantou City proposed to unswervingly follow the road of "building an industrial city and strengthening an industrial city", speeding up the construction of an industrial development pattern of "three new, two special and one large", and with greater courage Promote reform and opening up from a higher starting point, and strive to open up a new situation in the construction of special economic zones in the new era.

What is "three new, two special and one big"? "Three new", namely new energy, new materials, new generation of electronic information industry; "two special", namely textile, clothing, toys, creative and characteristic traditional industries; "big", namely big health industry.

Focusing on building the "three new, two special and one large" industrial development pattern, Shantou City has put forward the goal of building an industrial cluster of 700 billion yuan in five years. Resource elements are concentrated in industrial clusters, policies and measures are inclined to industrial clusters, and work force is strengthened in industrial clusters.

Chenghai builds a 50 billion industrial cluster through the "four modernizations"

As one of the "two special features", Chenghai's toy industry has a high degree of agglomeration, a complete industrial chain, and strong market competitiveness. Data shows that there are 34,100 toy industry market entities in the region, with about 130,000 employees. In 2021, there will be 152 toy enterprises above designated size, accounting for 42.94% of the industrial enterprises above designated size in the region; the output value of the toy industry above designated size in the region will be 9.39 billion yuan, accounting for 31.86% of the total industrial output value above designated size. In 2021, the general trade export of toys in the region will be 5.721 billion yuan, accounting for 55.64% of the region's export value, an increase of 15.56%.

The great development of the toy industry in Chenghai, in addition to relying on the joint efforts of the vast number of enterprises, is also inseparable from the guidance of local industry associations, and even more inseparable from the Chenghai government's attention and support for the development of the toy industry.

It is understood that the Chenghai Toys Association, founded by Mr. Guo Zhuocai in 1996, has gone through 26 years and has developed into a 5A-level industry association with more than 600 member units. The mainstay of development. "Chenghai Toys" has become a well-known collective trademark at home and abroad. Complementary industrial clusters. In 2021, the total industrial output value of Chenghai District will be 58.79 billion yuan, of which the total output value of the toy industry is 46 billion yuan, accounting for 78.24% of the total industrial output value of the region. It deserves to be the first pillar industry of Chenghai's industrial economy.

At the end of May this year, Chenghai Toys Association held its seventh general meeting and elected a new council with Huang Yixian as the chairman. Wang Chubin, Secretary of the Chenghai District Party Committee, pointed out that the re-election of the Toy Association is a grand event for Chenghai Toys to link the past and the next and continue to develop, and it is of great significance to boost the development of Chenghai's toy industry.

Under the guidance of the Chenghai government, the new leadership of the association seizes new opportunities for industrial development, bases itself on basic advantages, innovates and develops ideas, and strives to promote the production park of the toy industry, product branding, manufacturing intelligence, and trade diversification. A toy creative industry cluster of over 50 billion yuan.

The first is to promote the production park. It is planned to build the "Industrial Transformation" Demonstration Project of Liannan Industrial Zone and the Zhongke Zhigu Project into a toy professional park, guide toy creative enterprises to enter the park for development, reduce the cost of R&D, production and operation of enterprises, and solve the "small workshop" production mode associated with safety production, pollution control and social management problems. Plan and build a toy environmental protection industrial park, accelerate the site selection and environmental impact assessment of the park, and guide toy painting, electroplating and other supporting production and processing enterprises to enter the park for production.

The second is to promote product branding. Guide enterprises to increase investment in research and development, and cultivate high-quality original brands. Aofei, Xinghui, Senbao and other major toy companies in the region have obtained dozens of well-known IP authorizations at home and abroad this year, effectively increasing the added value of products. Carry out the action to improve the quality of the toy industry, establish a professional supervision team, implement the grid management of towns and villages, consolidate the responsibilities of all parties, and implement normalized quality supervision. Select the site to build a centralized procurement and logistics center for raw materials of Chenghai Toys covering an area of 15 acres, promote centralized procurement of raw materials, and ensure product quality from the source.

The third is to promote intelligent manufacturing. Give full play to the technical support and demonstration leading role of intelligent equipment manufacturing enterprises and "specialized, special and new" enterprises in the jurisdiction, and drive more small, medium and micro toy enterprises to implement intelligent transformation.

The fourth is to promote trade diversification. Support enterprises to build online exhibition halls for toys such as "Xiaoniaoyun", relying on platforms such as the Baoaocheng market procurement trade mode pilot, Shantou Douyin e-commerce live broadcast base and other platforms to promote the formation of "online + offline", "domestic + international", "display + "Sales" combined with the new trade format, and strive to seize the opportunity in the transformation of the marketing model. Support the organization of the 22nd Chenghai "Play Expo" to enhance the reputation of Chenghai Toys. Organize enterprises to participate in well-known exhibitions such as Canton Fair and Shenzhen Toys Fair to expand domestic and international markets for toys.