Gifts / Sports & Toys

With the changes in the overseas epidemic prevention and control situation and the resumption of outdoor activities, the trend of online consumption has also changed. More people go out of their homes to participate in various sports activities, including camping, cycling, fishing and many other sports and outdoor categories. Demand rose strongly. According to Statista, a global market and consumer data research organization, the global bicycle and sports equipment market will exceed US$230 billion in 2024. Sports outdoor category has become a popular search category on cross-border e-commerce platforms, and the market demand in economically developed regions such as North America and Europe is particularly strong.

China is a major manufacturer and exporter of sports outdoor products, and the sports outdoor manufacturing industry is ushering in huge overseas market opportunities. A few days ago, eBay released the "Sports Outdoor Category Going Overseas Guide", which shows that the overseas sales potential of sub-categories such as bicycles and electric scooters, indoor fitness, camping and hiking, and fishing sports is huge. The full range of Chinese sports and outdoor products has great manufacturing cost advantages, strong supply side, and the appeal of Chinese brands is also increasing day by day. At the same time, the vigorous development of cross-border e-commerce has injected new momentum into China's manufacturing industry.

As the main category for two-wheeled sports, Statista predicts that the global market for bicycles, e-bikes and e-scooters will exceed $100 billion in five years. China is the world's major bicycle producer, and its output value ranks first in the world for many years. In 2021, the sales of bicycle parts sold by Chinese sellers on the eBay platform increased by 60% compared with the same period in 2019, and the electric bicycles increased by 67%. From complete vehicles to parts, there is huge demand in overseas markets. Bicycles, electric bicycles and their brakes, chains, flywheels, wheel sets, etc. are all popular development categories recommended by the "Guide" in 2022.

At the same time, consumers around the world have paid more attention to home exercise since the outbreak of the new crown pneumonia. According to Statista, the global indoor fitness market will exceed $14 billion in 2025. In 2021, the sales of strength training equipment and aerobic training equipment of Chinese sellers on the eBay platform will increase by 230% and 135% respectively compared with 2019. Strength training products, aerobic training equipment, yoga products and smart wearable products have attracted much attention. Popular development categories including treadmills, dumbbells, barbell plates and sports bracelets are also popular.

In the sports scene, outdoor camping is also becoming a new leisure method that is rapidly emerging. It is reported that eBay sells a camping lamp every 13 seconds and a camping cooker every 20 seconds. Camping tables and chairs sold by Chinese sellers on eBay in 2021 increased by 85% compared to 2019. In view of the fact that consumers will engage in other sports such as fishing while camping, eBay recommends sellers to combine scenarios and data for product development, which is expected to bring more sales opportunities, including tents, insulated refrigerators, sleeping bags, camping stoves, etc. are popular development categories .

In addition, as one of the preferred leisure activities for families in Europe and America, fishing has been in strong demand for many years. Allied Market Research, an American market research and consulting firm, predicts that the global phishing market will reach $16.1 billion in 2027. China is the world's major fishing tackle manufacturing and exporting country. Nearly 80% of global fishing supplies are "Made in China". With mature industrial and supply chains all over the country, it is expected to enjoy the huge industrial dividends brought by cross-border e-commerce exports. Among them, fishing rods , bait, fishing box, etc. are all popular development categories.

The development of cross-border e-commerce has opened up new channels for Chinese sports and outdoor enterprises to expand their business overseas. How to create long-term competitiveness and sustainable development is the challenge faced by all Chinese enterprises. In this regard, the "Guide" also summarizes four major overseas strategies for Chinese sports and outdoor companies to help cross-border e-commerce companies deploy overseas markets.

The first is to base on the product, develop scenarios in depth, and develop products around consumption scenarios and related scenarios through in-depth insights into the consumption habits of the destination market, so as to capture the minds of consumers and improve customer experience to drive sales; the second is to operate in compliance, and sellers are expanding their business When the cross-border e-commerce site is located, it is necessary to abide by the product compliance requirements of the government regulations of the cross-border e-commerce sites. Product compliance certification is not only the first step to establish a good trust relationship between buyers and sellers, but also the basis for sellers to establish a long-term reputation in the destination market; thirdly, The layout of overseas warehouses can help sellers better adapt to the strong seasonal characteristics of sports and outdoor categories, do a good job in timely delivery, and improve buyer experience; the fourth is to strengthen brand building, backed by China's massive supply, and a large number of OEM manufacturing companies. Quality assurance , Chinese sellers are experiencing an excellent opportunity period from exporting at low prices to improving products and creating brands. Sellers can use the international influence of cross-border e-commerce platforms to build their corporate brands into brands with real international influence, so as to obtain Long-term competitiveness and higher user loyalty.