Gifts / Sports & Toys

Recently, Chaowan brand TOPTOY Hubei's first flagship store "Chaowan Building Blocks Factory" opened in Wuhan Wanda Chuhe Han Street. The store has a double-layer super space of nearly 800 square meters. During the opening period, a series of activities such as limited signing parties, blind box parties for thousands of people, exclusive coser interaction, and six exclusive IP interactive check-in will be held, attracting a large number of fashionistas to check-in. This is not the first time that TOPTOY has been deployed in Wuhan. Previously, the brand has opened a store with 1000+ trendy toys in Wuhan Moore City.

Previously, the unaudited financial results of the third fiscal quarter of fiscal year 2022 announced by MINISO Group showed that its TOP TOY revenue reached 110 million yuan, an increase of nearly 4 times year-on-year, achieving a new breakthrough. At the end of the quarter, the total number of TOP TOY stores reached 92, including 11 DreamWorks stores and 81 collection stores. It is worth mentioning that TOP TOY's online business revenue contributed more than 10% in this quarter, and the development of online and offline omni-channels has released strong growth potential.

Ye Guofu, the founder of MINISO Group, said not long ago that he is very optimistic about the trendy play track, and will focus on the development of the two brands, MINISO and TOPTOY, and hopes that TOPTOY can become independent within 3 years. listed.