Gifts / Sports & Toys

A new trend in international trade, according to toy retailer Toys R Us, a new trend has emerged in the toy industry. Children's toys are growing in popularity as young people seek solace in childhood toys during difficult times of pandemic and inflation.

In the past year, about a quarter of toy sales came from 19- to 29-year-olds, and half of the Lego bricks sold were bought by adults, according to a related magazine.

A new trend in international trade, toys have always been a high-demand category. In 2021, global sales will reach nearly 104 billion US dollars, an increase of 8.5% year-on-year. The children's toy industry has grown by 19% in the past four years, of which games and puzzles are the fastest growing in 2021. One of the fast categories.

The new trend of international trade, Catherine Jacoby, Marketing Manager of Toys R Us, said: "As the traditional toy market rebounds, this year will be another harvest year for the industry."

The new trend of international trade! Nostalgia is on the rise, traditional toys are making a comeback

Jacoby explained that recent data shows that there is a lot of new demand in the children's toy market, especially the rise of the nostalgic trend. This presents an opportunity for toy retailers to expand their existing product lines.

Jacoby also pointed out that nostalgia is not the only factor driving sales of traditional children's toys, social media has made it easier for adults to find toys, and for adults, buying children's toys is no longer an embarrassing thing.

New trends in international trade, when it comes to which children's toys are the most popular, Jacoby said that in the 1960s and 1970s, with the rise of toys with clockwork, brands like StretchArmstrong, HotWheels, PezCandy and StarWars are making a comeback .

In the 1980s, more technology was introduced into toys, including motorized motion, light and sound-action technology, and the toy market revolution was greatly impacted by the launch of Nintendo.

Now, Jacoby says, these toys are making a comeback.

The nineties saw an increased focus on high-tech toys and action figures, and now brands like Tamagotchi, Pokémon, PollyPocket, Barbie, HotWheels and PowerRangers are resurgent.

In addition, action figures related to popular TV shows and movies in the 80s have become popular IPs for children's toys today. Jacoby said you can expect to see more movie co-branded toys during 2022 and 2023.