Gifts / Sports & Toys

According to the observation of Huacheng's import and export data, the global jewelry market has exceeded the US $300 billion mark. Among them, the United States has the largest volume. In 2022, the per capita consumption of jewelry in the United States will reach 306.70 dollars. In terms of traffic, Boutique currently has 258.2K monthly visits to its official website. At the same time, cooperate with wildlife and nature charities to protect endangered animals and reduce carbon emissions.

It is understood that the global jewelry market has exceeded the threshold of 300 billion US dollars. From the perspective of market segments, the top sellers of jewelry products are mainly concentrated in developed countries, such as North America, Europe, Japan and South Korea. The United States has the largest volume. According to the import and export data of Huacheng, the per capita consumption of jewelry in the United States will reach 306.70 dollars in 2022.

From the perspective of search volume, Google's monthly search volume of accessories exceeds 1.6 million, and the demand is mainly concentrated in India, the United States, the United Kingdom, Canada and other regions. Among them, the search volume in India reached 450000, which also reflects that in addition to the European and American markets, the growth potential of accessories in South Asia and South America should not be underestimated.

According to the observation report of Huacheng import and export data, with the change of the concept of new consumer groups represented by "GenZ", jewelry has also had a new development trend, and this kind of products gradually transited from luxury goods to daily necessities. Among them, some ornaments containing handicrafts, nature, fashion and other elements are increasingly popular among young people, and have become one of the hot spots pursued by businesses. During this period, many new jewelry brands have also emerged, such as Jeulia, Dorsal, mejuri, etc.

According to the observation report on the import and export data of Huacheng, many jewelry stores have a high sales performance. For example, the advertising volume of Beautiful Earth Boutique (hereinafter referred to as "Boutique") has soared to the top of the store in the last month, with more than 35000 advertisements being put in each month.

Boutique is a new independent jewelry brand established in 2020. It aims to create unique jewelry with natural elements and substantial benefits for customers.

From the perspective of products, Boutique provides customers with a wealth of category choices, covering earrings, rings, necklaces, bracelets, etc. Boutique can also be purchased according to different design styles, such as summer selection, special occasions, natural elements, animal inspiration, etc. In addition, it can also screen by color, material, etc. to help customers find the desired products faster.

Price is one of Boutique's main advantages. According to statistics, 50.3% of Boutique's more than 1000 products on the shelves are priced below $20, and only 8.2% are priced above $40.

In terms of traffic, Boutique currently has 258.2K monthly visits to its official website. Among them, 49.5% of the traffic comes from the United States. In terms of population audience, Boutique mainly targets GenZ group, with the age of 18-24 accounting for about 22.3% and 25-34 accounting for about 30.2%.

From the perspective of marketing channel distribution, Boutique makes full use of social media to guide the site, with social channels accounting for 35.42%. It is observed that Boutique has more than 260000 fans on Instagram and 90000 fans on Facebook. In addition, Boutique has also started to operate an account on TikTok. In less than four months, it has accumulated 14000 fans, and the account has received nearly 500000 likes, including millions of popular videos.

From the perspective of sales volume, Boutique's sales volume in the past month exceeded 30000, up 17.5% month on month, which indicates that advertising channels are one of the key points of Boutique's long-term layout. Among them, from the perspective of channels, Facebook's channels account for more than 98%. In terms of material types, video materials account for 4.7%. Pictures accounted for 93.8%. In terms of regions, Boutique was mainly launched in Europe, the Middle East and Asia, accounting for 38%, 23% and 18% respectively. From this, it can be analyzed that although nearly half of Boutique's site traffic comes from the United States, in some new markets, Boutique's launch efforts will be significantly tilted.

From the perspective of advertising materials, Boutique's material strategy has obvious characteristics. First, it measures objects through dense picture materials, and second, it re projects some highly exposed materials. For example, the following Golden Peacock Drop Earrings with an exposure of 4 million has been repeatedly released.

On the other hand, video materials are more abundant. It mainly displays the best-selling products or hot products in the store, highlighting the product design and process details. The landing pages of such materials are mainly related to stores. Although some of them may be lost in the process of purchase conversion, they play an important role in attracting customers and brand exposure.

According to the import and export data of Huacheng, the jewelry market is large, the demand in the head market is stable, and the growth potential of emerging markets is great. Moreover, GenZ's demands for fashion brands and consumer diversification are increasingly apparent, so for sellers, accessories are still a track worth exploring.

But on the other hand, jewelry sellers should also try to avoid the dark spots of high design homogeneity and low product barriers. This requires businesses to closely follow the trend of product iteration, at the same time, to enhance brand building and create a group of their own brand advocates.

For example, Boutique's About Us put forward that the brand is committed to finding a transparent and positive operation management method to reduce the impact on the environment. At the same time, cooperate with wildlife and nature charities to protect endangered animals and reduce carbon emissions. This can be said to be a plus for entering the European and American markets, as reported by Huacheng Import and Export Data Observation.