Gifts / Sports & Toys

China is the largest toy producer and exporter in the world. More than 70% of toys in the global market are produced in China. It can be said that the toy industry is an evergreen tree of China's foreign trade. According to customs data, from 2016 to 2021, China's toy exports have achieved five consecutive years of growth. In the first eight months of this year, China's toy exports totaled $31.68 billion, a year-on-year growth of 20.2%.

Chenghai District, Shantou, Guangdong, is known as the toy capital of China. The toys produced here have been sold to more than 150 countries and regions around the world.

According to customs data, in the first half of this year, Yang Yusheng, deputy general manager of the supply chain of a toy company in Shantou, Guangdong, had an export volume of 740 million yuan, an increase of more than 20% year on year.

Every November to December is the golden period for global toy sales. For domestic toy manufacturers, this is the peak season for their shipments.

Shenzhen Yantian Port is an important hub port for China's toy export, and also the largest single container port in the world. Here, domestic toys are transported to Europe, America and other major global trade channels through 89 foreign trade routes. On the berth of the terminal, there are neat and colorful containers on one side. In addition, the loading work is also under intense progress, with 24-hour non-stop operation.

Maritime transport has always been the most important mode of transport for toy foreign trade enterprises in the Pearl River Delta region due to its advantages of large transport volume and long distance transportation. According to the data provided by Shenzhen Customs, the international liner routes of Shenzhen Port reach more than 100 countries and regions and more than 300 ports around the world. In order to cope with the peak export season, the customs is speeding up the efficiency of customs clearance and inspection.

Gu Kaiming, Chief of the Electromechanical Products and Consumer Products Business Section of Shenzhen Customs Commodity Inspection Office: Now is the peak season for toy export. We vigorously promote the single window of international trade to realize declaration and customs clearance in seconds.

After loading, the ship loaded with domestic toys was launched and set sail. According to customs data, China's toy exports from January to August this year totaled US $31677.9 billion, up 20.2% year on year. From the perspective of export regions, the United States, Japan and the United Kingdom are still the main export countries of China's toys.

According to customs data, from January to August 2022, toy exports from the United States increased by 27.2%, Mexico by 40%, Japan by 32.3%, Malaysia and Vietnam by more than 58% year on year. China's toy industry has formed the advantages of highly centralized supporting and cost-effective industrial chain through the development of industrial clusters.

According to customs data, affected by the global epidemic in recent years, the toy industry has also encountered problems such as rising raw materials, poor logistics and transportation. But even in this context, China's toy industry still maintained a steady development. Behind this is the efforts of the entire toy industry chain in creating and upgrading.