Gifts / Sports & Toys

Recently, import and export data showed that the company's operating income in the first three quarters was 257 million yuan, a year-on-year decrease of 24.39%; The net loss attributable to shareholders of the listed company was RMB 56263200, and the basic earnings loss per share was RMB 0.0594.

According to import and export data, Gaole's business mainly includes two business segments: toys and Internet education. The company's annual report shows that its operating income is composed of plastic toys accounting for 56.87%, education information service industry accounting for 24.86%, wholesale and retail accounting for 16.58%, and other industries accounting for 1.69%.

It is reported that Gaole will achieve an operating income of 161 million yuan in the half year of 2022, a year-on-year decrease of 12.1%. The net loss attributable to shareholders of the listed company was 57.237 million yuan, with a year-on-year decrease of 60.99% in net profit. The import and export data showed that the revenue of toys and related businesses was 119 million yuan, accounting for 73.45% of the company's total revenue, down 27.22% year on year.

It is worth noting that Gaole accelerated its transformation to the layout of Chaoplay blind boxes. It is reported that Gaole has started the design, production and sales of blind boxes since 2018, and launched the Huamulan film blind box series to the market when the film Huamulan was released. At the same time, the company also said that, following the trend of the fashion game market and combining with the retail market situation, it would strengthen the development of products such as puzzle, educational interaction, intelligent, competitive and fashion game blind boxes, and enrich the animation IP image authorized products.

Import and export data show that the popularity of the popular game market is cooling down, and the industry is seriously involved. In addition to Bubble Mart and Bandai, there are also 52TOYS collection toy brands, JOYTOY, TOPTOY science fiction machine armour model playing brands, Unicorn Search, ToyCity, LAMTOYS, and Infinite Play Points. The competition in the industry is fierce.

In addition, according to the statistics of import and export data in 2019, even Bubble Mart, which is temporarily in the leading position, only occupied 8.5% of the market share, 0.8% ahead of the second place. What's more, the sum of the top five market shares is only 22.8%. Such a low industry concentration ratio means that all brands in this field are still in the market expansion period, far from reaching the zero sum game stage, and the elimination of the hip-hop market has just begun.