Gifts / Sports & Toys

Huacheng Import and Export Data Observation reported that with the change of overseas epidemic prevention and control situation and the recovery of outdoor activities, the trend of online consumption has also changed. More people go out of their homes to participate in various sports activities, including camping, cycling, fishing and many other outdoor sports online purchase demand rose strongly. Global market and consumer data show that the global bicycle and sports equipment market size will exceed 230 billion dollars in 2024. The outdoor sports category has become a popular search category for cross-border e-commerce platforms. The market demand in economically developed regions such as North America and Europe is particularly strong.

China is a big country in the manufacture and export of sports and outdoor products, and the sports and outdoor manufacturing industry is facing huge opportunities in the international trade market. The Guide to Sailing Outdoor Sports released by eBay a few days ago shows that there is a huge potential in the international trade market of such subdivided categories as bicycle, electric scooter and other two wheel sports, indoor fitness, camping hiking, fishing and so on. The full range of outdoor sports products in China has great manufacturing cost advantages, and the supply side is strong. The appeal of Chinese brands is also growing. At the same time, the vigorous development of cross-border e-commerce has injected new momentum into China's manufacturing industry.

Huacheng Import and Export Data Observation reported that as the main category of two wheel sports, Statista predicted that the global market of bicycles, electric bicycles and electric scooters would exceed 100 billion dollars in five years. China is the world's major bicycle producer, with its output value ranking first in the world for many consecutive years. According to import and export data, in 2021, the sales of bicycle parts sold by Chinese sellers on eBay platform will increase by 60% compared with the same period in 2019, and the sales of electric bicycles will increase by 67%. There is a huge demand in the international trade market for vehicles and parts. Bicycles, electric bicycles and their brakes, chains, flywheels, wheel sets, etc. are all the popular development categories recommended in the Guide in 2022.

At the same time, global consumers have paid more attention to home exercise since the outbreak of COVID-19. It is predicted that the global indoor fitness market will exceed 14 billion dollars in 2025. In 2021, the sales of strength training equipment and aerobic training equipment of Chinese sellers on eBay platform will increase by 230% and 135% respectively compared with that in 2019. Strength training products, aerobic training equipment, yoga products and intelligent wear products have attracted much attention, and popular development categories include treadmills, dumbbells, barbell pieces and exercise bracelets.

Huacheng Import and Export Data Observation reported that outdoor camping is also becoming a rapidly emerging new leisure mode in the sports scene. It is reported that the eBay platform sells 1 camping lamp every 13 seconds and 1 camping cooker every 20 seconds. In 2021, the number of camping tables and chairs sold by Chinese sellers on eBay increased by 85% compared with 2019. In view of the fact that consumers will engage in other sports such as fishing while camping, eBay suggests that sellers combine scenarios with data to develop products, which is expected to bring more sales opportunities, including tents, thermal insulation refrigerators, sleeping bags, camping stoves and other popular development categories.

In addition, as one of the preferred leisure activities for European and American families, fishing is in great demand for years. Allied Market Research, an American market research and consulting company, predicts that the global fishing market will reach 16.1 billion dollars in 2027. China is a major fishing tackle manufacturing and exporting country in the world. Nearly 80% of the global fishing supplies are "made in China". The mature industrial chain and supply chain are spread all over the country. It is expected to enjoy the huge industrial dividends brought by cross-border e-commerce exports. Among them, fishing rods, bait, fishing boxes, etc. are all hot development categories.

Huacheng Import and Export Data Observation reported that the development of cross-border e-commerce has opened up a new channel for Chinese outdoor sports enterprises to expand their business overseas. How to build long-term competitiveness and sustainable development is a challenge for all Chinese enterprises. In this regard, the Guide also summarizes four major outbound strategies for Chinese sports and outdoor products enterprises to help cross-border e-commerce enterprises layout overseas markets.

First, based on the product, develop the scene in depth. Through in-depth insight into the consumption habits of the destination market, develop products around the consumption scene and related scenes, occupy the consumers' minds, improve the customer experience and drive sales; Second, compliance operation. When expanding business, sellers need to comply with the compliance requirements of local government regulations for products of cross-border e-commerce sites. Product compliance certification is the first step to establish a good trust relationship between buyers and sellers, and also the basis for sellers to establish a long-term reputation in the destination market; Third, the layout of overseas warehouses can help sellers better adapt to the strong seasonal characteristics of outdoor sports categories, make timely delivery, and improve the buyer's experience; The fourth is to strengthen brand building. Relying on China's massive supply and the guarantee of the quality of a large number of OEM manufacturers, Chinese sellers are experiencing an excellent opportunity from low price export to upgrading products and creating brands. With the international influence of cross-border e-commerce platforms, sellers can build their corporate brands into brands with real international influence, so as to obtain long-term competitiveness and higher user loyalty.