Gifts / Sports & Toys

After the National Day holiday, the epidemic situation occurred frequently in many places, and the toy market in Baigou, Hebei, Zhengzhou, Henan, Urumqi, Xinjiang and other places experienced a shutdown, which had a certain impact on toy sales. However, with the change of seasons, there has been a wave of innovation in the toy market recently. Outdoor toys have been gradually delisted, and plush toys have appeared. Huacheng Import and Export Data Observation Report.

In October, with the sudden drop in temperature, the baby stroller products ushered in the final sales peak of this year, and the sales volume of Youbei, Xerox, Durida, Tianmai and other baby strollers broke the usual record; Seasonal toys such as beach toys and water guns have been taken off the shelves.

On the contrary, plush toys are popular. Taking Shijiazhuang market as an example, the sales of plush products in distribution channels are gradually increasing, and the sales of online red strawberry bears are leading the way. The new winter three piece set launched by Strawberry Bear and Disney is very popular; The good sales also drove the hot sales of accessory toy products related to strawberry bears. For example, strawberry bear pendant, blind box, doll bag and other products have increased to varying degrees. The plush figurines and rabbits of tie dye series sell well. In consideration of the epidemic situation, the plush zodiac year goods were pre sold in advance, and dealers, supermarkets and major stores reserved in advance. Huacheng's import and export data observation report.

The electric remote control toys are still in the leading position, and the monthly sales of some merchants can reach more than 3.5 million yuan. For example, the electric plush toys of Fun Nest have attracted the love of people including the "post-00s" with their novel animal shapes. Among them, there is a "cuddle cat" imitation cat baby toy. "The cat feels good, the baby likes it very much, the simulation is very high and cute, and the function is also very powerful. It supports multiple interactions, the battery is sufficient, and the start is good." Just by the feedback of the repurchase customers, we can know how popular this product is.

Thanks to the blessing of holidays, the high-end electric toys have once again become an important product in the market. The more popular toys are remote-control water bomb tanks, digging engineering vehicles and other toys. Recently, there are many highlights of the gravity sensing remote-control aircraft running in the market. This toy can make special effects such as tumbling, circling and other movements through one key of the gravity rocker remote controller, which is loved and favored by consumers.

The overall sales trend of blind box toys remained stable. The sales of "Ye Luoli", "Yin Yang Shi", "Altman" and other cards remained stable. Other categories that are popular include Manway's anniversary series toys, flexible and creative "Altman" dolls, Yiteng's "Cabo Cheshen", Handy's soft bullet guns, Baijiang's deformed alloy cars, Taoyitaoyi's climbing car series, etc. Huacheng's import and export data observation report.

It is worth noting that DIY toys have performed well recently. For example, the sales volume of stereoscopic painting toys in the market has increased significantly, representing products such as "Ye Luoli" 3D painting printing pen. The principle of this product is to put line sized consumables into the refill, soften the consumables through heating inside the toy pen container, and then discharge the materials from the pen tip to achieve the stereoscopic painting effect. The endurance of the toy is about 40 minutes. At present, the mainstream stereoscopic painting toys on the market generally sell for more than 100 yuan, which has been favored by many consumers. In addition, DIY fluid bear toys have also been welcomed by the market. Children can make their own unique works by mixing their favorite colors to cover the embryo and drying it.

According to the observation report of Huacheng import and export data, Huile Wonderful Logic Thinking Inspiration series has received renewed attention, especially the new smart gem box, which combines the theme of gemstones and uses prismatic surfaces to cut gemstones into geometric shapes of unequal shapes to stimulate potential, guide children to use gemstones to match love or rectangle with different difficulties, cultivate geometric thinking and improve their abilities. The gems are bright in color, smooth in texture, small and easy to carry, and easy to store.

According to the current trend, the sales growth of military theme blocks and aerospace theme blocks is remarkable, and there is great growth potential in the future.

Some insiders believe that November will be the transition point for optimization and adjustment. Due to the fact that the market in October was not as good as expected, which led to an increase in inventory, many businesses have planned to launch greater promotion efforts in the "Double 11" shopping festival to reduce inventory pressure, so as to free up more resources to prepare for the year-end market.

Some toy dealers said frankly that the missing of the National Day market is not the biggest difficulty, and when to return to normal operation is the next greater challenge for stores. For this reason, many wholesalers study hard at home. While thinking about the direction of purchasing and selling goods, they actively communicate and interact with customers through online social platforms to maintain their stickiness with customers. At the same time, many merchants display their toys on third-party e-commerce platforms and try to prepare for opening online channels. Huacheng Import and Export Data Observation Report.

It is reported that in terms of channel management, especially after 2020, it has become an indisputable fact that the traditional wholesale market has shrunk. In response to this situation, many merchants have begun to tap the youth market while providing good customer services in the middle and lower reaches, such as guidance on distribution and advice on the purchase budget, and strive to develop new channels such as shopping centers and convenience stores, with a view to achieving diversified operations.