Gifts / Sports & Toys

"In the past, the inertia of the maternal and infant industry focused on the category of milk powder. Since last year, we have appealed to the partners of maternal and infant stores to attach great importance to the category of toys." Cheng Fenghua, general manager of Nahu Toys, said.

According to the observation report of Huacheng import and export data, in fact, the purchase of children's toys by mother and baby families is higher than that of mother and baby stores, especially the new generation of mother and baby families pay more attention to interactive and educational toys with children.

What is the real toy market like?

According to the observation report on the import and export data of Huacheng, first of all, from the perspective of the global toy market, the awareness of domestic consumers is relatively low. The per capita purchase amount of children's toys in Europe and America is 5-6 times that of our Chinese children. The per capita purchase amount of Chinese children is still very low, so the domestic toy market has a large space.

Secondly, the post-90s and post-00s are mothers in the IP era. They are all mothers who grew up in some anime environment. Mothers born after 1990 and 2000 love toys, especially IP toys.

"As far as our NAHU toys are concerned, I do not only traditional toys, but also NAHU play, and our NAHU play has an annual growth rate of more than 100%." Cheng Fenghua said.

Finally, do a good job of toys, which can provide stores with scene based and experiential toy projects. Baoma reported that when she arrived at the mother and baby store, the child could not leave my hands. The child could not calm down to play, nor could she focus on shopping. And toys, such a scene based experiential project, if operated well, can not only retain children's hearts, but also free their mothers' hands, and will certainly promote sales.

Over the years, that toy mainly promotes the dynamic sales of high-quality goods. Many Shandong store owners have also experienced the dynamic sales of high-quality goods that are popular with tigers, and the turnover has reached nearly 3 million in 15 days. With such a serious epidemic situation this year, the stores involved in the dynamic sales of fine products have also done nearly 200000 in five days, Huacheng's import and export data observation report.

This is an Internet era. The only thing that has to be changed is the online module. Nahoo Toys has also tried a new model, such as issuing on behalf of others, boutique training classes, and live broadcasting rooms. These are all empowerment models and projects for the chain.

The finished toy category is very simple, called "love, simplicity and simplification"

"Love" means that our boss should love the category of toys, especially the purchase should keep pace with the times.

First, branding, which will not be repeated; The second is IP based. Now it is the IP based era that Baoma controls the world. The third is professionalism. Influenced by various media such as Little Red Book, Baoma is now at a high level. If the store cannot be professional, it is difficult to serve these customers well.

"Jane" is a simple model, which is written on the mobile phone. The mother and baby boss should pay attention to the mobile phone friend circle of Nahu Toys. It's very simple.

What Nahoo needs to do is to become a brand professional service provider of Chinese toys. This is also a change made in response to the upgrading of consumer demand.

According to the observation report of Huacheng's import and export data, in fact, from the feedback of the channels we interviewed in the past year, many store owners have begun to have the awareness of increasing the proportion of toys, and some even think that toys will become a very important part of the store in the future. This is a process that needs to be cultivated.

Now many stores do not make toys, or they do it very simply, selling some things for a few yuan or more. However, a boutique owner was very dissatisfied with the free gifts provided by high-end milk powder during the dynamic marketing activities of Nahoo Toys for the store. As a result, she purchased a batch of free gifts for her high-end customers at her own expense.

A wooden toy car worth more than 230 yuan, 60% of which is made of wood, is fashionable and popular with young Baoma.

This represents a wind direction. Toys need to be experienced and will become an important reason for customers to enter the store in the future. It may not create much profit for you, but it is an extremely important reason for Baoma to enter the store, Huacheng Import and Export Data Observation reported.