Gifts / Sports & Toys

With the development of modern cognitive view and economic level, keeping pets has become the choice of most families. Pet owners also pay more attention to the choice of pet daily necessities, and more people regard pets as children. The pet economy is still growing, which is undoubtedly a huge business opportunity for cross-border sellers. How to do a good job in marketing? Huacheng Chuangzhi Foreign Trade Software is summarized as follows:

Most foreign pet owners basically share interesting stories about pets on social media every day, which is very popular among netizens. Social media supports pet related pictures and texts, as well as huge video traffic.

1. Social media analysis

According to the survey, the popular social media in Europe and America include YouTube, Facebook, Instagram, TikTok, etc.

In the United States, 92% of people use YouTube and Facebook, 86% use TikTok, 88% use Instagram, and 84% use Twitter. With the development trend of social media, shopping, product advertising and other related functions appear on popular social platforms.

As a new social media, TikTok is welcomed by many foreign teenagers. Users of this platform like to share lovely pet time, interesting pets, pet feeding and other videos, and have a large number of pet bloggers. The seller should pay attention to the popular trend of pet products on the social platform, and also achieve good traffic and marketing results.

2. How to use marketing

Sellers can publish pet sharing on social media, bring hot topics, and attract traffic and interested users. For example, interesting cartoon pictures and texts, and daily feeding videos of excrement shoveling officers.

Find relevant pet bloggers, publish soft implant ads, or find well-known online celebrities to broadcast pet products.

With the help of festivals or public welfare activities, such as animal rescue, Halloween, Christmas and so on, do promotional activities to stimulate consumers' shopping desire.

Sellers should pay special attention to that, although shopping habits abroad are also on rest days and after work, the use of social media to attract traffic should be combined with local jet lag for product promotion.

In the trend of exquisite pet care, "feces shoveling officials" pay more and more attention to pet care. The "pet economy" will continue to heat up. Cross border sellers of pet tracks should seize the wind.

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