Gifts / Sports & Toys

According to the Huacheng Import and Export Data Observation Report, the biggest winners of this year's World Cup include the final champion Argentina and their star player Messi, as well as the bosses of Yiwu.

In the past two months, Chinese cross-border merchants represented by Yiwu have prepared more than 10 million pieces of peripheral goods, which are sold all over the world through China's cross-border export e-commerce platform. They are participating in the World Cup as a "China team", and Huacheng's import and export data observation reports.

However, as Yiwu's goods on the quick sale channel became hot outside the competition venue, the "Yiwu Index" also reappeared as "God's prophecy". In the first round of the group match, Yiwu merchants on QuickConnect successfully predicted the results of multiple rounds through the national flag sales ranking, with an accuracy rate of 73%. On the eve of the final, the news that "Yiwu Index predicts Argentina to win the championship" appeared, and Huacheng's import and export data observation reported.

Zhan Deliang, general manager of Yiwu Sucheng Trade, said: "After Argentina won, the sales of our Argentine flag products on the Sumiton platform suddenly rose, four times higher than the daily sales last week, and the number of store visits also increased by eight times. In fact, after the top four were decided, the Argentinian flag gradually became hot, twice higher than the daily sales."

Of course, in addition to being good at predicting champions, Chinese cross-border merchants represented by Yiwu manufacturers are better at grasping the economic heat of the World Cup. During this year's World Cup, AliExpress also launched the "World Cup Venue" to set up a special stage for cross-border merchants to display their products.

Through cross-border e-commerce, goods from around the World Cup in China soon "conquered" the hearts of overseas fans. The World Cup toys, small commodities and flag products continued to be popular. Taking the Middle East market, where the World Cup was held, as an example, the sales of domestic table football increased by 120%, the sales of national team flags increased by 300%, and the sales of jerseys and shoes increased by 200%. In Brazil, where there are many fans, the sales of football related peripheral goods also increased by 580%. On the eve of the final, the search volume of goods around the World Cup in Argentina and France increased by 85% and 92% month on month respectively, Huacheng Import and Export Data Observation reported.

In addition, during this year's World Cup, VR glasses and projectors led a new way of watching the ball. Many fans also chose to purchase new equipment to achieve "immersive" watching at home and watching the ball on a large screen. The data shows that from September to November, the sales of projectors sold in the Middle East by AliExpress rose by 120% year on year, and the sales of couch products soared by 800%, which also reflects that China's intelligent manufacturing with more technical content has won the favor of overseas consumers. Huacheng Import and Export Data Observation Report.