Gifts / Sports & Toys

According to the observation report of Huacheng import and export data, recently, Segway Ninebot, an intelligent electric vehicle brand, joined hands with Hasbro to launch a limited series of Transformers karts and electric scooters. This is another new player in the electric baby car market after Tesla, Nezha and other electric car brands. With numerous cross-border brands competing for layout, will the electric stroller market change?

Cross border players enter the market and open up a new product line of electric strollers

Search the word "electric baby carriage" on the mainstream e-commerce platform, and many of the single products have sold more than 10000. The electric baby carriage has become a popular standard configuration for parents. Although the unit price of the product is relatively low, this huge market still attracts all kinds of car enterprises to enter the cross-border market, and uses the advantages of technology to launch related products, opening up a new product line for children's electric vehicles.

As early as 2016, Tesla launched an electric stroller Model S For Kids. In 2021, Tesla will cooperate with Radio Flyer, an American ride toy brand, to launch Cyberquad for Kids again. This four-wheel all terrain electric vehicle can reach a speed of 10 miles per hour, and its body is located on the steel frame. Inspired by Tesla's upcoming Cybertruck, its sturdy pneumatic rubber tires and rear suspension system provide it with off-road performance.

The supercar brand also sees the great potential behind children's electric cars. According to Huacheng Import and Export Data Observation, recently, Bugatti launched a retro baby buggy, Bugatti Baby II Carbon Edition. This baby stroller has removed the spare tire, spare tire holder and leather strap at the side of the car, equipped with "blackened" design wheel rim, chassis and suspension system, and two LED headlight sets are installed at the front of the car.

In terms of performance, the Baby II Carbon Edition supports two power modes. In the 1kW child mode, the speed will be limited to 20km/h, and in the 4kW adult mode, the speed can reach 45km.

Compared with Tesla and Bugatti's cross-border ticket playing, some domestic electric vehicle brands have invested more deeply in the electric baby car market. The domestic brand Nezha Automobile officially released its first electric stroller, "Magic Little Boy". The car is located in the first electric vehicle for children aged 3 to 8 years old. It adopts automotive manufacturing technology and is the first to create the spray design of "baby car automotive paint". In terms of control mode, Magic Boy has two control modes: remote control and self driving, with a maximum range of 8km.

The portable electric vehicle brand also aims at the potential of the children's market. Yadi recently announced the launch of the children's mini three wheel electric vehicle, once again enriching the territory of children's electric vehicle products. This electric car is Yadi's first art early childhood education stroller. It is made of original PP material, with a vehicle weight of 12.4kg and a load capacity of 30kg. Its body has a 55 ° safe steering limit design, and its stable frame structure is safe, durable and anti rollover. In addition to its small and cute shape, it also has built-in early education music, and through ergonomic seats, widened anti-skid tires and other designs, it protects children's riding safety. Huacheng Import and Export Data Observation Report.

Different from Yadi, the Xiaoniu NGT children's electric vehicle continues the dual wheel design of the traditional electric vehicle on the basis of the design of built-in music and ambient lighting. In particular, it adds USB, SD card external dual interfaces, forward, parking, and reverse gears, and is equipped with auxiliary wheels on both sides to make driving safer.

Multi dimensional exploration of industry brands, and continuous upgrading of functions and play methods

Although the cross-border entry of various "auto enterprises" has stirred up the market, the industry brands also have their own competitive advantages, and have been actively pushing through the old to bring forth the new on the basis of consolidating traditional strength. For example, the launch of co branded series in cooperation with well-known car enterprises, the integration of well-known animation character design, and the continuous optimization and upgrading of its own functions and play methods have injected new vitality into the entire electric stroller market, Huacheng Import and Export Data Observation Report.

Many parents often have a complex about famous cars when they choose electric baby carriages for their children. Therefore, it has become a mainstream of the current development of electric baby buggy to continuously expand the product lineup and improve product differentiation and added value by obtaining the authorization of well-known car enterprises.

The Rollplay Porsche Children's Electric Vehicle, a brand of Goodchild Group, has been loved by many children and parents since its release. This baby car adopts the metal trademark of the original 918 car authorized by Porsche AG of Germany, and supports four sound effects: acceleration, horn, gear change and nitrogen. In terms of performance configuration, the smart interconnection between mobile phone and electric vehicle can be realized. Users can control the electric vehicle sensitively by clicking to start the App.

In terms of appearance, the quick release design of this stroller can realize one key loading and unloading without tools. In addition, it also has multimedia early education and 12V9AH anti electric shock function. Users can experience story playing and other entertainment functions through intelligent interconnection.

Starlight Entertainment disclosed on the investor interaction platform this month that it has accumulated more than 35 authorizations from world famous auto enterprises so far, is one of the toy derivatives manufacturers with the most authorizations from auto enterprises in China, and is also an important partner of Ferrari and Land Rover.

In 2022, Xinghui Entertainment will add white BMW electric motorcycle, Hummer EV pickup, McLaren F1 racing car, Maserati MC20 sports car and other authorizations. Among them, the BMW electric motorcycle is officially authorized by BMW. It uses professional wear-resistant wheels and simulated LED full light, and is equipped with a three gear safety switch to enable children to have a simulated driving experience.

In addition to obtaining the authorization from well-known car companies, some international brands have made efforts to integrate some well-known cartoon characters into the appearance design of electric strollers based on children's preferences, making the products more attractive and entertaining.

This is the way Segway Ninebot and Hasbro jointly launched the Transformers series. The classic shapes of Optimus Prime and Bumblebee are used to create product vision, forming a design with strong visual impact, which has successfully attracted the attention of loyal fans of Transformers.

The 24V Mario toy go kart officially authorized by JAKKS Pacific, a toy manufacturer, is the winner of the best riding toy of the year announced by the TOTY Toy Awards this year. This ride toy contains the real sound effects of the series of Mario Kart games, and its appearance design is similar to the game image. At the same time, its wide wheels can provide drifting fun for adventurous children, and support three driving speed modes, up to 12.9 km/h.

In the list of popular toys for Wal Mart's Christmas holiday in 2022, a 6V bumper car produced by Nickeloden is integrated with Wang Wang's team inspired design, supporting 360 degree rotation, and its body is equipped with rubber buffers to ensure safety. In the working state, players can control through double joystick, and the body is equipped with flashing LED lights to increase fun.

A 6V electric stroller produced by Dynacraft, an American brand, is decorated with genuine customized Spider Man graphics, with spiders and mesh patterns on the doors, wheels and even grilles. The water cannon installed on the windshield can increase children's fun when sailing with friends. In addition, the spoiler, headlight and working horn design also bring a realistic feeling to this "super sports car".

Another Jurassic Tyrannosaurus Rex 6V electric stroller launched by the brand is very suitable for prehistoric animal lovers. It not only does not occupy too much space, but also weighs less than 12 pounds, so it is very easy to pick up and move. When fully charged, it can run for about 40 minutes and can safely withstand 40 pounds. The children can sit right above the green T-Rex, and then press the button to let the dinosaur move forward.

In addition to the appearance design, with the popularization of new technology applications, many brands have made efforts to improve the functions of electric strollers, bringing more convenient experience.

In addition to being foldable and easy to store and transport, the most prominent feature of Rollplay's foldable children's electric car is that it integrates voice interaction technology. Players can connect small APP through mobile phone Bluetooth, interact with it with intelligent voice, and feel its accompanying sound and light functions.

The Vega 2-in-1 electric scooter launched by MGA in 2019 has impressed many consumers. When riding, passengers can convert the scooter into a mini bike by pressing a button without any tools. The vehicle is equipped with a rechargeable 24V battery, which can provide about 40 minutes or 6 miles of continuous cycling. This scooter is easy to fold up for transportation and storage, which makes it one of the most convenient scooters.

Compared with the children's folding electric vehicle with higher frequency. MGA launched VIRO Motors EV Caf é Racer children's electric motorcycle in 2021, which provides new inspiration for the children's electric vehicle market. Huacheng Import and Export Data Observation Report.

With the gradual deepening of the impact of new technologies such as the Internet of Things, robots and ARs on people's lives, cross-border players such as car companies entering the electric stroller market will certainly promote the industry to enter a technology active period. Industry enterprises should widely absorb cutting-edge technology and advanced experience, and actively broaden their development ideas, so as to remain invincible in the fierce market competition.