Gifts / Sports & Toys

New trend of international trade. According to Toys R Us, a toy retailer, a new trend has emerged in the toy industry. Children's toys are becoming more and more popular as young people seek solace from childhood toys during the difficult period of epidemic and inflation.

According to relevant magazines, in the past year, about a quarter of toy sales came from young people aged 19 to 29, and half of the Lego bricks sold were purchased by adults.

In the new trend of international trade, toys have always been a high demand category. In 2021, global sales will reach nearly 104 billion US dollars, an increase of 8.5% year on year. The children's toy industry has increased by 19% in the past four years, of which games and puzzles will be one of the fastest growing categories in 2021.

Catherine Jacoby, the marketing manager of Toys R Us, said: "With the rebound of the traditional toy market, this year will become another bumper year for the industry."

New Trends in International Trade! The rise of nostalgia and the revival of traditional toys

Jacoby explained that recent data showed that there was a lot of new demand in the children's toy market, especially the rise of nostalgia. This gives toy retailers the opportunity to expand their existing product range.

Jacoby also pointed out that nostalgia is not the only factor to promote the sales of traditional children's toys. Social media makes it easier for adults to find toys, and it is no longer an embarrassing thing for adults to buy children's toys.

In the new trend of international trade, when talking about which children's toys are the most popular, Jacoby said that in the 1960s and 1970s, toys with clockwork function rose, and brands such as StretchArmstrong, HotWheels, PezCandy and StarWars are becoming popular again.

In the 1980s, more technologies were introduced into toys, including electric motion, light and sound motion technologies, as well as the toy market reform greatly impacted by the listing of Nintendo.

Jacoby said that these toys are now springing up again.

In the 1990s, people paid more attention to high-tech toys and action figures. Now brands like Tamagotchi, Pok é mon, PollyPocket, Barbie, HotWheels and PowerRangers are re emerging.

In addition, action figures related to popular TV programs and movies in the 1980s have also become the popular IP of children's toys. Jacoby said that we can expect to see more movie co branded toys in 2022 and 2023.