Gifts / Sports & Toys

According to Huacheng Import and Export Data Observation, on January 9, the 49th Hong Kong Toy Fair opened successfully at the Hong Kong Convention and Exhibition Center. The 14th Hong Kong Baby Goods Exhibition and the 21st Hong Kong Stationery and Learning Goods Exhibition were also held at the same time. According to the data released by the Hong Kong Trade and Development Bureau, the organizer, the three exhibitions attracted more than 1000 enterprises from 17 countries and regions around the world. At the scene, a variety of new and exotic toys, high-quality baby products and creative stationery were presented for professional buyers around the world.

Hong Kong Toy Exhibition is an authoritative professional toy exhibition in Asia, with great influence in the world. For the majority of toy enterprises in the mainland, the exhibition is an important platform for them to expand overseas markets. The offline exhibition of Hong Kong Toy Fair in 2021 and 2022 failed to be held as scheduled, which is very detrimental to the development of overseas business by mainland toy companies. Therefore, when we learned that this exhibition was back offline, not only mainland toy enterprises actively signed up for the exhibition, but also the governments of several toy producing regions also issued policies to support enterprises to participate in groups in Hong Kong. Huacheng Import and Export Data Observation Report.

Guangdong Province is a major toy province in China. In order to encourage Guangdong enterprises to use the Hong Kong International Exhibition Platform and global trade resources to expand the international market, the Department of Commerce of Guangdong Province and the Hong Kong Trade and Development Bureau organized more than 1000 representatives of Guangdong enterprises to charter a car to Hong Kong to participate in this Hong Kong Toy Fair, which is also the largest foreign trade exhibition group in China in more than three years.

Since the release of epidemic prevention and control at the end of last year, the commercial department of Lishui City, Zhejiang Province, has started to apply for the Hong Kong and Macao pass for enterprises intending to participate in the Hong Kong Toy Fair, to ensure that enterprises can successfully go abroad to participate in the exhibition, grab orders and expand the market. On January 7, a group of 19 foreign trade enterprises set off for Hong Kong to participate in the Hong Kong Toy Exhibition. At the same time, Zhejiang Pinghu also selected 13 baby bike enterprises to form an exhibition group to participate in the 2023 Hong Kong Toy Exhibition in Hong Kong, with a total exhibition area of nearly 300 square meters.

Zhang Shufen, Vice President of the Hong Kong Trade and Development Bureau, said that among the exhibitors of the Hong Kong Toy Fair, there were more than 250 toy exhibitors from the mainland, of which more than 120 were from the "Guangdong Trade Global" program of the Department of Commerce of Guangdong Province.

Huacheng Import and Export Data Watch reported that as the first professional toy exhibition in the world this year, the Hong Kong Toy Fair featured numerous new products and featured products, such as the knitted toy, Homepal Series, Adventure Friends and other plush toys brought by Dongguan Junou Toy Co., Ltd.

After two years, the Hong Kong Toy Fair returned to offline again, and the exhibitors and buyers placed high hopes on it. From the feedback of the first day of the exhibition, the manufacturer can be said to have achieved a lot.

Yigao is an old friend of Hong Kong Toy Fair, and still insists on participating this year. Salley Sze, the head of Excelsior, said that he was very happy that this year's Hong Kong Toy Fair returned to offline. The exhibition provides a platform for Jardine to show new products to global buyers, and also gives enterprises the opportunity to communicate with buyers face to face and collect their feedback. "On the first day of the exhibition, we received overseas buyers from Brazil, France, Israel, Italy, Russia and Türkiye. They were very interested in our AR educational toys. The feedback from the buyers was better than expected, which made us confident in the exhibition." She also said that Excelsior would try the new services of EXHIBITION+to communicate with overseas buyers who could not participate in the physical exhibition through online platforms, Huacheng Import and Export Data Observation Report.

Lin Zezhe, head of Guangdong Senbao Culture and Industry Co., Ltd., said that the company had made full preparations for participating in the exhibition and exhibited nearly 150 products suitable for different regions. "We hope to let more new customers know our brand and promote our products to more places that have not been exported before."

Guilherme Florio is the head of Hybcomex, a channel for baby products and toys in Brazil. He said that this year is the third time to participate in the Hong Kong Baby Products Exhibition. "The resumption of customs clearance between Hong Kong and the mainland of China has enabled me to meet many mainland exhibitors at the Hong Kong Fair. I have found five or six potential suppliers and plan to purchase baby supplies worth 300000 US dollars." Guilherme Florio said that he would also go to the Hong Kong Toy Fair to see educational toys, Huacheng Import and Export Data Observation Report.