Gifts / Sports & Toys

The Chinese New Year of the Rabbit is approaching, and the toy market is in the peak season. Plush toys with the theme of Chinese zodiac rabbit and Spring Festival elements, and building block toys with China-Chic elements are gradually becoming popular in the market, Huacheng Import and Export Data Observation Report.

"Homophone stem" plush toy with fire

According to the Huacheng Import and Export Data Observation, on January 14, it was found in the toy sales zone on the fourth floor of the Beijing Bairong World Trade Mall that many businesses placed toys with rabbit elements in the "C" of the store, and even in many stores specialized in selling plush toys, all of them were stuffed toys with rabbit images. These plush toys vary in price from five yuan to tens of yuan according to their appearance and size. At the same time, the reporter also found that some plush toys printed with homophonic words such as "Rabbit in the Past" and "Rabbit in the Eyes" were deeply loved by consumers.

"I want more, you can make it cheaper." "Is there a bigger rabbit in this shape?"... In a plush toy store, many consumers are choosing their favorite plush toys according to the price, shape and size. A consumer who is buying toys said: "This year is the Year of the Rabbit. I want to buy some rabbit plush toys to dress up my home to make the New Year atmosphere stronger."

In the face of an endless stream of consumers, the shopkeeper said: "The most popular is these rabbits (plush toys) with Spring Festival elements and 'homophonic stems'. The consumers want to add' New Year's flavor 'to their home, and the second is to make a good start for the New Year through these homophonic stems."

In another plush toy store, the reporter saw that there were only a few plush toys left on the huge shelf, and the rest of the place was already empty. "Now I have only these stocks left in my store, which are basically sold out." The shopkeeper told the reporter that the sales of plush toys had reached a peak as early as January. "Whether retail or wholesale, the sales volume is very considerable, and sometimes thousands can be sold in a day."

China-Chic building blocks are favored

According to Huacheng Import and Export Data Observation, adults hope to use rabbit plush toys to create an atmosphere for the New Year, while children hope to buy building block toys as their New Year gifts.

In a toy store, many consumers are taking their children to choose building block toys. "Today is Saturday, and there are a lot of consumers who come to buy toys, and most of them are selected with children." The shopkeeper told reporters while packing the sold building blocks. From time to time, the voice of "Is this building block suitable for 10-year-old children?" "How many blocks are there in this building block?". There are various building blocks in the store, which also attract many parents and children to stop and choose.

According to the observation report of Huacheng Import and Export Data, building block toys with China-Chic elements, such as "Qingming River Picture", "Tuannian Complete Box" and "Jiangnan Water Town", are favored by parents and children. On the other side of the shelf, products such as "golden shrimp dumpling", "piglet milk bun", "steamed chicken feet with soy sauce" and other products present Cantonese refreshments in the form of building block toys in front of children. The consumer who just bought a toy called "Persimmon Ruyi" said: "I buy this toy not only to make children assemble by themselves, but also to have good wishes for everything."

The shopkeeper said that building block toys with China-Chic elements are very popular in recent years. "Some building block toys with China-Chic elements are not only loved by children, but also very willing to be bought by parents. Especially before the Spring Festival, China-Chic building block toys with beautiful meanings such as' sweet persimmons and sweet persimmons' have won a lot of praise."

In fact, building block toys have become the preferred toy category for many families. In the interview, many parents told the reporter that in addition to training children's hands-on ability, they can also cooperate with children to assemble and form a good parent-child relationship. The recently released Report on the Consumption Trend of Toys in the Year of the Rabbit also pointed out that the new generation of parents pay more attention to children's intellectual education. It coincides with the Spring Festival when they have more time to accompany children. They are also more willing to choose toys that can be played with children. Huacheng Import and Export Data Observation Report.