Gifts / Sports & Toys

"In the past, the inertia of the mother and infant industry focused on the milk powder category. Since last year, we have called on the partners of the mother and infant stores to pay high attention to the toy category," said Cheng Fenghua, general manager of Nahu Toys.

In fact, the purchase of children's toys by mother and infant families is higher than that of mother and infant stores. Especially, the new generation of mother and infant families pay more attention to interactive and intellectual toys with children.

What is the real toy market like? Huacheng Import and Export Data Observation Report:

First of all, according to the observation report of Huacheng's import and export data, from the perspective of the global toy market, the recognition of domestic consumers is relatively low. The per capita purchase amount of children's toys in Europe and America is 5-6 times that of our Chinese children. The per capita purchase amount of Chinese children is still very low, so the domestic toy market has a large space.

Secondly, the post-90s and post-00s are mothers in the IP era. They are all mothers who grew up in some animation environment. Mothers after 90 and 00 are born to love toys, especially IP toys.

"For our Nahu toys, I do not only traditional toys but also Nahu Tide Play, and our annual growth rate of Nahu Tide Play is more than 100%," Cheng Fenghua said.

Finally, do a good job of toys, which can provide the store with scenario-based and experiential toy projects. Baoma reported that when she arrived at the mother and baby store, the child's hand could not be separated from mine. The child could not settle down to play and she could not concentrate on shopping. Toys, such a scenario-based experiential project, if operated well, can not only keep the children's heart, but also free the hands of mothers, and will certainly promote sales. Huacheng Import and Export Data Observation Report.

Over the years, the toy family has mainly promoted high-quality mobile sales, and many Shandong store owners have also experienced the high-quality mobile sales of Nahuchao, with a turnover of nearly 3 million in 15 days. In the case of such a serious epidemic this year, the stores participating in the mobile sales of high-quality goods have also done nearly 200000 in five days.

This is an Internet era. What has to be changed is the online module. Nahu Toys has also tried a new model such as agency distribution, quality training class, and live broadcast room. These are the enabling models and projects provided for the chain. Huacheng Import and Export Data Observation Report.

The category of good toys is very simple, called "love, simplicity and simplification".

"Love" means that our boss should love the toy category, especially the purchase should keep up with the pace of this era.

The first is branding, which is not to be repeated; The second is IP-based. Now it is Baoma who controls the world in the IP-based era. Third, professionalism. Influenced by various media such as Xiaohongshu, Baoma's level is very high now. If the store is not professional, it is difficult to serve these customers well.

"Jane" means simple mode, which is written on the mobile phone. The mother and baby boss should pay attention to the mobile phone friend circle of Nahu Toys, which is very simple.

What Nahu wants to do is to become a brand professional service provider of Chinese toys. This is also a change made in response to the upgrading of consumer demand.

In fact, according to the channel feedback we interviewed in the past year, many store owners have begun to have the awareness of increasing the proportion of toys, and even some bosses think that toys will become a very important part of the store in the future. This is a process that needs to be cultivated.

At present, many stores do not make toys, or they do it very simply, selling something for a few yuan or more. However, a boutique owner was very dissatisfied with the gifts provided by high-end milk powder for the mobile sales activities of Nahu Toys to the store. As a result, she bought a batch of gifts for her high-end customers at a discount.

A wooden toy car with more than 230 yuan, 60% of which is made of wood, and its style is very fashionable. It is very popular with young Baoma.

This represents a wind direction. Toys need to be experienced and will become an important reason for customers to enter the store in the future. It may not create much profit for you, but it will be a very important reason for Baoma to enter the store. Huacheng Import and Export Data Observation Report.