Gifts / Sports & Toys

According to Huacheng Import and Export Data Observation, in January 2023, Hape Holding Group (hereinafter referred to as Hape) successfully completed the acquisition of Schildkr ö t Toys Co., Ltd. (hereinafter referred to as Schildkr ö t) in Frankenburg (German city), and plans to integrate its business with the group's century-old handmade doll brand K ä the Kruse ® Integrate to create the world's leading production and distribution network of handmade doll toys.

In recent years, Hape Group has taken frequent actions and has made successive moves. Last May, Hape Group also acquired Eurekakids (Chinese name: Eurekakids), a Spanish educational toy dealer. It is reported that Eurekakids (Eurekakids), founded in 2002, is one of the largest educational toy dealers in Europe, with the target audience of children aged 0 to 10 years;

In November, Hape Holding Group and children's furniture manufacturer E-KID in Sebe, Romania ș After signing the equity acquisition agreement, Hape will hold 85% of the shares of E-KID and become its controlling shareholder, Huacheng Import and Export Data Observation reported.

In the 1990s, high-quality handmade dolls were still luxury goods at that time. At that time, most of the dolls on the market were still made of porcelain, which was easy to break and not conducive to children's safe play. Huacheng Import and Export Data Observation reported.

In 1896, the founder of Schildkr ö t used a new type of plastic resin "celluloid" as the raw material for producing dolls for the first time, successfully opening the era of handmade dolls that can be washed, fade, durable and sanitary, and successfully extending the success story of Schildkr ö t to this day.

According to Huacheng Import and Export Data Observation, Schildkr ö t handmade dolls have sold well in the world as early as 1911 (the era of Emperor William II), and their products are sold all over the world. Among them, "B ä rbel", "Inge" and "Bebi Bub" (one of the earliest boys' comfort toys) and many other classic best-selling Schildkr ö t dolls have not only accompanied the childhood of several generations of children, but also become art treasures.

The acquisition of traditional handmade toy manufacturers aims to optimize products.

Hape Holding Group, founded in Germany in the 1980s, is one of the largest toy producers in the world using environmentally friendly materials.

According to Huacheng Import and Export Data Observation, the total revenue of the Group in more than 100 countries and regions is expected to exceed 350 million euros in 2022.