Gifts / Sports & Toys

Recently, American toy giant Mattel released its financial report for the fourth quarter and the whole year of 2022. In Q4, 2022, Mattel's net sales was 1.402 billion US dollars, down 22% year on year; Net profit was only US $16.1 million, a year-on-year decrease of US $210 million. In 2022, the annual net sales reached 5.43 billion US dollars (about 37 billion yuan), which was the same as that in 2021, with an increase of 3% at the fixed exchange rate. Net profit was $394 million, down 22.59% from $509 million last year, according to Huacheng Import and Export Data Observation.

At present, Mattel's products are divided into four categories, namely, doll products, car toy products, products for infants and preschool children, and movable dolls, building sets, games and other products.

01. Net sales in the fourth quarter of 2022 was 1.402 billion US dollars, down 22% year on year

According to Huacheng Import and Export Data Observation, Mattel's net sales in Q4 2022 was 1.402 billion US dollars, down 22% year on year; Net profit was only US $16.1 million, a year-on-year decrease of US $210 million.

Compared with the fourth quarter of last year, the net sales in North America decreased by 26% (at fixed exchange rate).

At the constant exchange rate, the gross bill income of the North American market decreased by 25%, mainly due to the decline of infants, young children and preschool children (including Fisher Price and Thomas&Friends), dolls (including Barbie dolls), action dolls, building blocks, games and other products, which were partially offset by the growth of cars (including wind and fire wheels).

Net sales in the international market decreased by 18%, and by 12% at constant exchange rate. The gross bill revenue of international business decreased by 19% and 13% at constant exchange rate. This decline was mainly due to the growth of dolls (including Barbie dolls), infant toddlers and preschool children (including Fisher-Price and Thomas&Friends), as well as mobile dolls, building blocks, games and others (including mobile dolls and games), which was partially offset by the growth of vehicles (including wind and fire wheels). Huacheng Import and Export Data Watch reported.

At the constant exchange rate, the net sales of the American girls market fell by 17%. It is reported that the gross bill income of the US girls market has decreased by 17% at the constant exchange rate.

Yon Kreiz, Chairman and CEO of Mattel, said: "Our performance in the fourth quarter was lower than expected, and was challenged by the macroeconomic environment. However, POS grew in this quarter and throughout the year, and we achieved net sales growth for four consecutive years. Even in a challenging environment, the growth of consumer demand for our products also proved the overall strength of our product portfolio.

Anthony Disilverstro, the chief financial officer of Mattel, said: "Despite the challenges in the fourth quarter, we have surpassed the entire industry and gained more market share." "Throughout the year, we strengthened our financial position, further reduced debt and increased leverage. With the improvement of the balance sheet and the increase of free cash flow, we expect to resume stock repurchase in 2023."

02. The annual performance remained stable, with sales of 5.43 billion US dollars

According to Huacheng Import and Export Data Observation, the annual net sales in 2022 reached 5.43 billion US dollars, which was the same as that in 2021, with an increase of 3% at the fixed exchange rate.

Among them, the gross income of global dolls was $2.084 billion, down 9% from last year and 6% at fixed exchange rate. This was mainly due to the decline of Barbie, American girls and Spirit, which was partially offset by the reintroduction of Monster High and the advance shipment of Disney Princess and Disney Snow.

The global income of infants, young children and preschool children was US $1.117 billion, down 8%, and 6% at constant exchange rate, mainly due to the decline in the business of Fisher and Thomas Friends.

The global auto revenue was US $1.451 billion, up 16% year on year and 20% at fixed exchange rate, mainly driven by the growth of wind and fire wheel. Huacheng's import and export data observation report.

The gross income of global active dolls, building sets, games and other items was US $1.396 billion, up 7% and 10% at constant exchange rate, mainly due to the growth of active dolls (including Jurassic World and Lightyear) and building sets, partially offset by the decline of plush toys and games.