Health & Beauty

With the development of technologies such as the Internet, cloud computing, 5G, artificial intelligence, and the Internet of Things, the value of digitalization in medical scenarios is increasingly evident, and the digital medical industry is also experiencing vigorous development. According to the Blue Book on Economic Development of the Global Digital Medical Industry 2023-2027, the global digital medical market size will be 211 billion US dollars in 2022, and will increase to 809.2 billion US dollars at a compound annual growth rate of 18.6% from 2023 to 2030. The global medical Digital transformation has become a major trend, Huacheng Import and Export Data Observation reported.

Digital exploration has reached deep water areas

Currently, the scale of China's digital healthcare industry is steadily increasing. Recently, at the unveiling ceremony of China's first digital healthcare entrepreneurship incubator, Wang Ying, General Manager of Beijing Changping Science and Technology Park Development Co., Ltd., introduced that the development of digital healthcare can be described as rapid and has become an industry trend. The upstream and downstream industries represented by medical device manufacturers, internet technology companies, and traditional medical service institutions are actively entering the industry chain.

Many enterprises take the advantage of digital technology to carry out Digital transformation, integrate and innovate digital technology and pharmaceutical products, and launch a number of cutting-edge high-tech equipment products and innovative drugs.

As one of the internet companies in the medical field, Zhang Guodong, the general manager of Tencent Health Smart Medical, stated that digitization has become a powerful means for pharmaceutical companies to reduce costs and increase efficiency. Influenced by various factors such as deepening healthcare reform, changing payment policies, data accumulation, and further maturity of new digital technologies, pharmaceutical enterprises have entered a deep water zone in their digital exploration. Pharmaceutical equipment enterprises have begun to apply various digital innovation technologies and models to cope with the challenges brought by the changing environment. In this process, the production and collaboration methods of enterprises have undergone changes and reshaping, shifting from offline to online, and ultimately towards online and offline integration. In the process of physical integration towards digital intelligence, digital technology is gradually becoming the internal driving force of enterprises, providing new productivity for enterprises. Huacheng Import and Export Data Observation Report.

In terms of digital upgrading of the healthcare industry, the most intuitive manifestation is the deep integration of digital technology and innovative medicine. In this regard, AI innovative drug development is fully demonstrated. According to public reports, there are currently over a hundred AI innovative pharmaceutical companies in China.

The future of AI innovative drug research and development has arrived, "said Xie Xingwang, CEO of Kerui Biotechnology. Digital medical technology can help pharmaceutical companies design better medical scenario solutions faster and promote the rational allocation of research and development resources. For example, when making macromolecular drugs, without AI assistance, it may take 10000 to 20000 molecules to find candidate drugs that meet the requirements. Now, through AI computing, it is possible to compress a large amount of ineffective workload. I believe that with the accumulation of data and the improvement of algorithms, efficiency will be better.

Deep integration requires interconnectivity

The advent of the digital era has accelerated the reshuffle of the pharmaceutical industry. Compared to traditional R&D, production and operation models, exploring digitalization and embracing modernization have become the necessary path for high-quality development of pharmaceutical enterprises, which will also precipitate the core competitiveness of the enterprise in the future.

Digital healthcare is a very broad industry. In a broad sense, it is actually a collection of emerging medical and health industries empowered by digital technology. In the view of Hou Zhancai, an investor of Yuanyi Capital, the development of digital healthcare in China has gone through three stages, namely the medical informatization stage, the interconnection medical stage, and the current digital healthcare innovation stage.

For in-depth integration, Shang Hua, vice president of Gaobo Medical Group, said that the future Internet hospitals will rely more on physical medical institutions. At present, the business scenarios of Internet hospitals are less, and there is still much room for development in terms of data comprehensiveness and data traceability.

How to connect these data in a unified, rule-based, and structured manner needs to be further promoted. Industry insiders say that whether online or offline, the essence of healthcare is service, and the stability and security of the underlying data are particularly important. There is still a long way to go in this regard, as reported by Huacheng Import and Export Data Observation.

At present, the rate of seeking medical treatment in different places in China remains high, and the country is also focusing on solving the problem of difficult and expensive medical treatment. The use of digital technology to address issues such as uneven resource allocation, difficult medical treatment, registration, and reimbursement, and to better serve the people, has become a key focus in the construction and development of the medical industry.

In this process, we have seen the value of AI doctors. In China, the essence of difficult and expensive medical treatment is that it is difficult and expensive to enjoy high-quality medical services. AI doctors are an important lever for the expansion and sinking of high-quality medical resources and the balanced layout of regional medical resources. In order to better promote the development of the AI imaging doctor industry, Wan Yiting, Chief Development Officer of Shukun Technology, suggests splitting the professional services of imaging doctors and technicians from examination fees into a separate medical service fee to clarify the value of these services. At the same time, referring to relevant policies of developed countries, explore reasonable ways to include commercial insurance and medical insurance.

Wu Wangying, a partner of Yingtong Technology, believes that promoting the sinking of high-quality medical resources now will definitely focus on grassroots and clinical aspects of digital healthcare in the future.

The embryonic form of the future of digital healthcare is emerging

Artificial intelligence technology accelerates updates and iterations, causing heated discussions and attention from all sectors. What is the attitude of the digital healthcare industry towards the emergence of super artificial intelligence? Will the form and pattern of digital healthcare be reconstructed?

Shanghua believes that the ultimate form of digital medicine in the future is holographic digital humans, which are the embodiment of real people in the virtual world, and this embodiment can comprehensively reflect the physical condition. For example, if a real person becomes ill, a digital avatar can display symptoms, simulate the future recovery situation, and then seek treatment. In fact, many existing digital products are based on holographic digital human form. Our goal is to integrate aspects to help us conduct low-cost diagnosis, treatment, and clinical research, "said Shang Hua.

At present, artificial intelligence has been widely applied in the medical field. Some experts believe that super artificial intelligence can seek breakthroughs in patients, hospitals, and enterprises. For example, on the patient side, the application of large models can promote online consultation to be more professional, rational, and humane. At the same time, for the diagnosis and treatment of mental illness, AI dialogue can intervene and accompany patients. On the hospital side, artificial intelligence can output more structured medical records, control the quality of medical records, improve the management efficiency of smart hospitals, and utilize the digital image of doctors to carry out patient education work. On the enterprise side, compared to traditional marketing methods, it can more efficiently complete promotion work, as reported by Huacheng Import and Export Data Observation.

The acceleration of artificial intelligence can drive the development of digital healthcare. One of the reasons for the rapid upgrade of AI is that the amount of training data is large enough. How to train all medical data into content using compliant methods, and control it at the regulatory, ethical, and technical levels to ensure the safe use of data is a problem worth exploring, "said Xie Xingwang, a report from Huacheng Import and Export Data Observation.