Health & Beauty

According to news from Thai media on May 20, the Thai Ministry of Commerce stated that global consumers are paying more and more attention to health after the outbreak of the new crown pneumonia epidemic, which has led to a huge increase in the demand for health foods and vitamins. It is recommended that Thai companies make full use of herbal medicine production areas and many plants. With the advantages of natural raw materials, we produce and process health foods that meet market demand.

Affected by the new crown pneumonia epidemic, consumers are paying more and more attention to their own health. Coupled with the increasing number of elderly people, the global consumption of health food and vitamins has also increased rapidly and sustainably, through the use of health foods and vitamins. Improve your own immunity. Therefore, this is a great opportunity for Thai health food manufacturers to make full use of the advantages of Thailand's herbal medicine production area, and use technology and research to produce food, beverages and various health foods to expand domestic and foreign markets. And to meet the needs of global consumers.

According to research conducted by the research department on consumer behavior, consumers in Europe attach great importance to vegetarian and low-sugar products, consumers in North America attach importance to products without additives, consumers in Asia attach importance to natural products without additives, and consumers around the world prefer to eat capsule health foods. And vitamins, followed by flake, powder and liquid health products and vitamins. Global consumers' preference for pure natural health products and vitamins is much higher than synthetic products. 27% of consumers in the United States are willing to increase prices for no added health products, and 35% of consumers must be aware of the source of the product.

The key to consumer demand for health products and vitamins in the future lies in 5 factors:

1. Comprehensive health products (Holistic Health), 70% of global consumers hope that health products and vitamins can improve body balance, improve sleep and reduce irritability, emphasizing herbal extracts and harmless to the body, especially improving the balance of the digestive system , Improve immunity, prevent oral diseases and maintain skin.

2. Concerns about various new diseases and health problems have caused 35% of American consumers to buy health foods and beverages that improve immunity, and 47% of Thai consumers have increased demand for health foods and vitamins, and try to choose them as much as possible. Of similar products, 63% like beverages that are good for the eyes. Among American consumers 55-64 years old, 41% prefer to consume yogurt products.

3. Food and beverage ingredients, health foods and beverages that use plant extracts or alternative protein as raw materials are more popular with consumers. 24% of Australian consumers attach great importance to environmental protection, and 45% of European consumers consider vegetarian food (including plant alkaloids) Good for the body, 34% of Polish consumers and 35% of French consumers prefer natural beverages, including plant soy milk and yogurt, which are far greater than animal products.

4. In terms of beauty, hyaluronic acid has been popular in the past 5 years because it can reduce wrinkles and keep skin moisturized. 51% of Thai consumers pay attention to skin-beautifying foods and beverages, while Chinese consumers prefer foods and beverages with health ingredients and vitamins. And Chinese manufacturers are beginning to use hyaluronic acid to process health foods and beverages to satisfy Needed by future market consumption trends.

5. The content is clear and the instructions are clear. When making product labels, the product manufacturer must be clear, and the source of ingredients and product characteristics must be clearly identified, including plant ingredients, organic products, non-genetically modified products, non-allergic ingredients and preservatives, etc. Label.

Thailand is a major producer of Thai herbal medicines, with many pure natural raw materials. In 2020, Thailand exports about 1616.88 tons of health food and vitamins, worth 800 million baht, mainly exported to Vietnam and Myanmar, and the export share of these two countries accounted for 50% . Imported health food and beverages were 11942.02 tons, worth 5.5 billion baht, of which 40% were imported from China, followed by Switzerland with 18.9%, France with 15.4% and Germany with 15.3%.