Health & Beauty

The charm of the "economy of beauty" is unabated. Flush data shows that as of May 27 this year, the medical aesthetic concept index has risen by 63%.

It is worth mentioning that there are still many problems in the “crazy powder sucking” medical beauty track that need to be solved urgently. On the evening of May 25, the topic "2 out of every 3 medical beauty injections are fakes" appeared on Weibo hot searches. A CCTV survey pointed out that while light medical beauty is popular, the current medical beauty market The rate of authentic injections in circulation is only 33.3%.

Big price difference

The genuine injection rate is only 33.3%

According to a CCTV report on May 25, the light medical beauty between surgical plastic surgery and life cosmetology in the past two years has been loved by the public. Among them, the "water light needle" with hyaluronic acid as the main component has become a hot item. However, the investigation found that the price of a dose of "Shuiguang Needle" on the market ranges from a few hundred to several thousand yuan. Driven by interests, even a large number of parallel imports and fakes with unknown sources and no Chinese labels have appeared.

The "Insight White Paper on China's Medical Beauty Industry in 2020" released by iResearch pointed out that the current rate of authentic injections in the medical aesthetics market is only 33.3%, that is, out of every 3 injections, 2 of them are illegal products such as parallel imports and fakes. injection.

Dr. Wu Zongzhou from the Department of Medical Aesthetics of Shanghai Dermatology Hospital introduced to a reporter from the Securities Daily that most of the non-compliant products currently on the market are branded as "imported products". "However, according to the relevant national medical device regulations, All implanted in the human body belong to Class III medical devices. Even if they are imported products, there must be a Chinese description on the outer packaging and a Chinese brand and name logo."

Wu Zongzhou reminded consumers to pay attention to the ingredients of water injection products provided by medical institutions. "Currently, water injection products are mainly small molecules of hyaluronic acid. These hyaluronic acids are injected into the skin to lock the skin. It can retain moisture for a period of time. However, in order to increase the sales price of water injection, some institutions have added a variety of ingredients. Whether these ingredients are really useful and whether they can be injected into the human body, it is necessary to love beauty People think carefully."

Why are there so many parallel imports and fakes on the market? Wang Zhexiang, a lecturer at Tianjin Medical University, told the "Securities Daily" reporter that this is related to the rising demand for medical beauty and the pursuit of profits by illegal businesses.

"The emergence of a large number of parallel imports, on the one hand, reminds us that the demand in the medical beauty market has been increasing in recent years. It is precisely because of the large demand that there will be a large amount of parallel imports; on the other hand, under the influence of profit , Some people disregard the law and pursue profit excessively, so they take risks." Wang Zhexiang said.

How profitable is the light medical beauty industry? Perhaps we can get a glimpse from the gross profit data of upstream companies. According to data from Guotai Junan, the gross profit margin of formal products is between 70% and 80% for upstream medical and aesthetic companies that produce raw materials such as hyaluronic acid.

The huge price difference has caused many users to choose manual injection at home. "Securities Daily" reporters searched on the e-commerce platform and found that many stores are selling water-light injection materials of different brands and unknown sources. There are even products named "portable water-light instrument" or "home injection instrument". In hundreds of pieces.

The reporter found in a store that claimed to be selling water light meters imported from South Korea that a large number of users reported bloody faces after use in the product review area of a water light meter that is known as "negative pressure does not leak" and "automatic". photo. In response to this situation, the customer service explained to a reporter from the Securities Daily: “It’s just the mesoderm, and it will bleed just like we squeeze acne. Disinfect it and apply a ‘medical mask’.”

“You can’t buy water-light injection products for self-injection at home.” Wu Zongzhou said that the medical term for water-light needles is water-light electronic injection. Injections have damage to the skin and are repaired by broken skins, which are medical behaviors. The medical process should be carried out in a medical institution that is strictly disinfected and equipped with aseptic and hygienic conditions.

“Purchasing water-light injection products by yourself or injecting them at home is easy to cause skin infections. This infection may be local skin infections or systemic sepsis. For injections in the dangerous triangle around the nose, it is also It may cause serious intracranial infection. Because non-compliant products have not been verified by domestic clinical rejection reactions, they are more likely to form foreign body granulomas." Wu Zongzhou told reporters.

Industry insiders suggest

Strengthen market supervision to ensure industry standards

In addition to shuiguang injections, new explosions of medical beauty injections are already on the way.

The reporter learned that on April 13 this year, East China Medicine stated that the company's "girl needle" for subcutaneous implantation to correct moderate to severe nasolabial fold wrinkles has obtained the "Medical Device Registration Certificate" from the State Food and Drug Administration. It is understood that the product will be on the market this year. In addition, on April 23, Allergan Aesthetics, a global medical beauty biopharmaceutical company, announced that Qiao Yadeng has been registered and approved by the National Medical Products Administration (NMPA). This product has become China’s first and currently the only one approved for use. Hyaluronic acid product injected into the lips. Also approved in April is the "Tongyan Needle" (polylactic acid facial filler) developed by Changchun Shengbomar Biomaterials Co., Ltd.

The performance of the secondary market also reflects the industry's expectations for new products. Taking Huadong Medicine as an example, Flush data shows that from the beginning of this year to the close of the market on May 27, its stock price rose by 83.88% based on the data of post-restoration dividends.

The popularity of light medical beauty. A senior practitioner in the medical beauty industry told a reporter from the Securities Daily that light medical beauty is a simple and basic medical beauty service, and the business model is extremely replicated, which reduces the requirements of medical beauty institutions for doctor resources.

"During the period when water and light injections are all the rage, our hospital receives a large number of patients who have been treated with non-compliant products every year. The most difficult to treat are mycobacterial infections and foreign body granulomas. Some can be repaired, but there are some. Some will still leave scars.” Dr. Wu said, some of the patients who came to seek medical treatment were due to injecting non-compliant products, while others were caused by irregular operations in unqualified injection sites or by unlicensed injection personnel.

The relevant person in charge of Allergan Aesthetics told the "Securities Daily" reporter that the shortage of professional talents has always been a bottleneck restricting the development of the medical aesthetics industry. The company also established Allergan College to provide professional training for domestic medical and aesthetic doctors. In addition, the reporter learned that the "Girls Needle" will be launched soon, and Huadong Medicine has carried out systematic doctor training to prepare for the product launch in the second half of the year.

"I hope that the country can increase the review efforts to ensure the standardization of the industry." Wang Zhexiang believes that it is unrealistic to rely on consumers to identify whether medical beauty injections are regular. However, when consumers buy products, they should not only consider the price, but comprehensively consider the qualifications of the medical and beauty injection institutions.