Health & Beauty

Zhou Hui, chairman of the China Chamber of Commerce for Import and Export of Medicines and Health Products, stated at the 12th China International Health Products Exhibition and 2021 Asian Natural and Nutritional Health Products Exhibition (HNC Health and Nutrition Exhibition for short) on the 23rd that the past year has been affected by the new crown Affected by the pneumonia epidemic, China's nutrition and health industry is still showing a good momentum of high-quality development despite major challenges in the industrial chain and supply chain, and both imports and exports are booming. According to statistics from the Medical Insurance Chamber of Commerce, in 2020, China imported a total of 4.81 billion U.S. dollars of nutritional and health food, an increase of 23.9% year-on-year, and exports reached 2.18 billion U.S. dollars, an increase of 11% year-on-year. Both imports and exports hit a record high.

On the same day, the 12th China International Health Products Exhibition and 2021 Asian Natural and Nutritional Health Products Exhibition opened in Shanghai. With the upgrade of healthy consumption, HNC Health and Nutrition Exhibition focuses on all categories of products, and builds an industrial ecology with partners, with more than 400 Well-known brands, manufacturers and traders at home and abroad participated in this exhibition.

Zhou Hui said that after nearly 30 years of development, China's nutrition and health industry has developed into a large industry with more than 1.2 million operating companies, 6 million employees, and a market size of more than 600 billion yuan. Especially since the "Food Safety Law" was formally implemented, the industry has entered the fast lane of standardized and high-quality development. A large number of outstanding enterprises have gone abroad to contribute to the health of global consumers. Many outstanding overseas brands have also been introduced into the homes of ordinary people. , And continue to meet people's needs for a better and healthy life.

At present, China's nutrition and health industry is still facing rare development opportunities. Zhou Hui believes that first, China’s economy continues to develop and per capita disposable income continues to increase, reaching 32,189 yuan last year, an increase of 4.7% year-on-year; second, China has the largest number of nutrition and health consumers, with 260 million silver-haired people over 60, healthy consumption The demand is strong; there are more than 260 million generation Z consumer groups, and the purchasing power of healthy consumption is strong; the third is the obvious trend of consumption upgrading, the concept of healthy consumption continues to rise, and the consumption consciousness is healthy, the main consumer is younger, and the consumption scene is diversified. Convenient consumption patterns and other characteristics.

In 2020, China will unite as one to fight the epidemic, the domestic economy will recover rapidly, and the people will be able to live and work in peace. The country stabilizes domestic demand, promotes consumption and accelerates industrial upgrading, continues to expand and open to the outside world, and implements cross-border pilot projects, taxation support, and free trade zones. The effective implementation of cross-border trials, taxation support, and free trade zones has guided the effective allocation of domestic resources and attracted various overseas products to continue to accelerate the pace of entering the Chinese market. In China, the big health industry is changing with each passing day. HNC Health & Nutrition Exhibition attracted a number of domestic and overseas exhibitors to collectively exhibit with its professional platform. With the strong support of the government, the Tibet Pavilion and the Jilin Pavilion have moved from the west and the north to the Yangtze River Delta, where China’s economy is most active, to accelerate the integration of domestic economies. The Canadian and Norwegian pavilions even aimed at the prospects of China's health industry in the current epidemic, and came to China to introduce their best products to domestic consumers.

Anjof, Commercial Counselor of the Commercial Office of the Embassy of the Kingdom of Norway in China, told reporters that Norwegian health and nutrition products have two major selling points: the first is that Norway has a very clean environment to ensure product safety; the second is that Norway’s technological level is highly ranked in the world. Before, the uniformity of the product can be guaranteed, which is the guarantee of product quality. He said that while cross-border e-commerce opens up channels for Norwegian brands, it also brings opportunities for small businesses.

In addition, in order to adapt to the rapidly changing Chinese market, Norwegian manufacturers are also adjusting their products entering the Chinese market, such as making capsules smaller, which are more suitable for Chinese people to swallow.

Liu Jialin, general manager of Aojiaboo China, said that compared with other regions, the Chinese market has some distinctive features, including a mature online shopping environment, extensive online shopping habits, and comprehensive logistics services. Young consumer groups are more inclined to shop online, and after the epidemic, online transactions with zero contact have become more and more popular shopping channels.

He said that Aojiabao continues to deepen the Chinese market. In order to continuously meet the health needs of Chinese consumers, we established the China Innovation Center in 2020. We have launched the "Little Bud" series of products to meet the nutritional needs of the new generation of mothers and infants in China. . Aojiabao has always regarded China as one of the important strategic markets, and China is also the largest overseas market for Aojiabao. We also expect to continue to promote and lead the development of the dietary supplement industry through Aojiabao's rich scientific research accumulation and strong market demand transformation capabilities, and to bring more high-quality health products to Chinese consumers.