Health & Beauty

Recently, the China International Service Trade Fair (hereinafter referred to as the "Service Trade Fair") was held in Beijing. What is eye-catching is the traditional Chinese medicine experience interactive area in the Shougang Park at this service trade fair. The audience can experience the intangible heritage technique of Tongrentang-handmade pan pills. It is understood that the production process of the handmade pan pills is highly appreciated, and the audience can experience the production process at the service trade fair.

Topics such as the development of Chinese medicine and service trade, and Chinese medicine going out have also attracted attention recently. On September 3, the first high-quality development forum of the National Traditional Chinese Medicine Service Export Base was held at the National Convention Center. It is understood that before the end of this year, the Ministry of Commerce will carry out the review of the first batch of bases with the Administration of Traditional Chinese Medicine, and at the same time initiate the expansion of the second batch of bases. On September 5th, the 4th "One Belt One Road" Traditional Chinese Medicine Development Forum was held at the National Convention Center. Guangyao Group introduced the exploration of promoting the internationalization of Chinese medicine with the concept of "fashionable Chinese medicine". Guangdong Yifang Pharmaceutical Co., Ltd. brought Chinese medicine A keynote speech on the standardization of formula particles to promote the international development of Chinese medicine. It is reported that, as one of the achievements of this service trade fair, Yiling Pharmaceutical said that the patented Chinese medicine Lianhua Qingwen has been approved for marketing in nearly 30 countries and regions around the world, and has played a role in global epidemic prevention and control.

At present, the pace of Chinese medicine going global is accelerating. According to data from the Ministry of Commerce, the relevant domestic and foreign institutions in the 2020 TCM service trade statistics pilot service totaled 2.121 million person-times, with an income of 570 million yuan, of which overseas income exceeded 60%. At present, Chinese medicine has spread to 196 countries and regions, and the number of people who have received Chinese medicine acupuncture, massage or qigong treatment has reached more than one third of the world's total population. Especially in the context of the new crown pneumonia epidemic, the world has begun to pay attention to traditional Chinese medicine services. For example, as a representative product of Chinese medicine "going out", Lianhua Qingwen has been widely recognized and has become a typical case of classic Kampo medicine going out.

There are still many cases of classic Kampo medicine going out. For example, MEBO Group has been committed to the treatment of burns, wounds and ulcers. In 2002, MEBO's botanical topical scald treatment medicine began to apply for registration in the United States. The extracts have also started the registration process in other countries. At present, MEBO’s classic Kampo has been physically sold in Hong Kong, South Korea, Malaysia, and the United States, and online platforms have also been sold in dozens of countries.

my country's traditional Chinese medicine has developed rapidly abroad in recent years, and the quality of exported Chinese medicine is also high. However, there are still many doubts about Chinese medicine in China. At the same time, the quality of Chinese medicine is also a headache for industry insiders. The author believes that Chinese medicine needs to start in many ways to go out. First of all, the development of Chinese medicine requires equal attention at home and abroad, and the development of domestic Chinese medicine is the fundamental and foundation for Chinese medicine to go global. Pay attention to the key points in the development of Chinese medicine, such as paying attention to the protection of intellectual property rights of Chinese medicine and the quality control of Chinese medicine.

Secondly, Chinese medicine service needs to pay equal attention to Chinese medicine service and the spread of Chinese medicine culture. The author believes that Chinese medicine and Chinese medicine culture should not be separated. Traditional Chinese medicine is essentially a life culture that pursues a dynamic balance between internal and external. The culture of Chinese medicine exists in our lives, work and various social and natural environments. How to make people truly understand the culture of Chinese medicine through Chinese medicine services is important for a correct understanding of Chinese culture. Significance. It is understood that in order to promote the development of Chinese medicine culture, Guangyao Group has built many Chinese medicine culture propaganda bases such as the Shennong Caotang Museum; Wanglaoji Herbal Tea Museum has also gone out of the country and settled in New York, Tokyo and other places; Guangyao Group plans to build globally in the future There are 56 Chinese medicine museums, and at the same time, it will also work on ideas such as making Chinese medicine "fashionable" and linking Chinese medicine health care with fast-moving fashion activities.

Third, when Chinese medicine services go global, the relationship between inheritance and innovation needs to be handled, such as the issue of talent training, the standardization of traditional Chinese medicine, and how to innovate traditional Chinese medicine. In the development of Chinese medicine, whether it is going abroad or domestically, talents are still the key, and Chinese medicine education is worthy of research and discussion.

At present, Chinese medicine services such as acupuncture and moxibustion are gradually going abroad and are favored. Zhang Boli, an academician of the Chinese Academy of Engineering, once said that although Chinese medicine has a long history, the concept is not backward, and solutions can be found in the face of many major problems encountered in modern life sciences. Chinese medicine is not only a kind of life culture, but also a science about life, which is worthy of our study, research and development. Various parties have started to promote Chinese medicine services to go global, so that Chinese medicine can benefit more people.