Health & Beauty

Shenzhen Recently, the Guangdong Boutique International Trade Digital Exhibition (Online Exhibition), which focuses on the new products and new technologies of Guangdong's beauty and cosmetics industry chain, will be held at ITOE Guangdong International Trade Digital Expo from 25 to 29. More than 370 Guangdong enterprises showed nearly 4,000 products to global buyers.

The exhibition is sponsored by the Guangdong Council for the Promotion of International Trade and undertaken by Guangdong Guangzhan International Exhibition Co., Ltd. According to the organizer, since the outbreak of the new crown pneumonia epidemic, many traditional foreign trade factories in Guangdong have been passive in export. Many companies lack e-commerce and digital marketing experience, and digital transformation is still in the initial stage of trial. It is hoped that through the online exhibition, both domestic and foreign sales will be carried out to encourage enterprises to expand the market, win orders, and "kill two birds with one stone" for domestic and overseas sales.

With the goal of unblocking the international and domestic double cycle, this beauty and makeup exhibition widely invites overseas buyers and domestic buyers to view the exhibition and select products, not only through mainstream social media at home and abroad, and vertical industry websites, it penetrates to various large and small batches. Buyers also cooperate with major overseas procurement and sales centers on the ITOE platform to invite overseas buyers with precise procurement needs to connect with suppliers.

Guangdong is a major province in China's beauty industry supply chain. The number of patented small and medium-sized enterprises in the industrial cluster ranks first in the country, and the degree of innovation is active. The focus of this exhibition is to showcase products that integrate cosmetics, professional beauty, hairdressing and nail art, Thailand area, packaging materials, personal care, raw materials, aromatherapy, etc. Many of them integrate research, production and marketing, and incorporate various technological elements to lead beauty A new trend in the beauty market.

In the early morning of the 25th, many exhibitors stood in front of the computer, ready to accept customer inquiries. Guangdong Shilulan has more than a dozen varieties of beauty and care products, and is positioned in the high-end market. With the help of this beauty and makeup exhibition to expand the overseas "friend circle", for source manufacturers such as Shilulan, the online exhibition is accurate to reach the domestic market. Another opportunity for external B-side customers.

A cosmetics company from Shenzhen expressed that it hopes to quickly link with domestic and overseas purchasers online to understand the primary market demand information of different countries and regions under the normalization of the epidemic, and to prepare for the next product development, marketing and sales plans. .

On the first day, the organizer’s “factory exploration tour” attracted big waves of buyers to interact online. The whole process of live-streaming the factory in Fuda Group led customers to visit the factory’s production workshop and product library through the cloud, and led buyers to learn about the company online R&D, production, quality control and other links.

During the exhibition will continue to hold a number of online supply and sourcing special matchmaking meetings, involving color cosmetics, natural health care, aromatherapy, personal care, raw materials, professional beauty, hairdressing and manicure, packaging materials supply special sessions, etc.