Health & Beauty

L'Oreal Group recently announced the establishment of its first investment company in China - Shanghai meizifang Investment Co., Ltd. The company is located in Dongfang Meigu, Fengxian District, Shanghai, and is mainly committed to investing in innovative beauty technology.

The head of L'Oreal's publicity recently said that this is not the first time L'Oreal has cooperated with Oriental beauty valley. Last year, L'Oreal and Oriental beauty Valley held the second "L'Oreal big bang beauty Technology Creation Camp" and achieved fruitful results. Based on this successful cooperation, L'Oreal chose to set up an investment company in China for the first time and settle in Lingang South Science and Technology City in the core area of Dongfang Meigu. Oriental beauty valley will provide high-quality services to start-ups.

The publicity official revealed that the two sides announced last month to jointly launch the third "Big Bang beauty Technology Creation Camp". The upgrading of L'Oreal's cooperation with Dongfang Meigu will contribute to building Shanghai into an international consumption center city and a scientific and technological innovation center.

"This investment further confirms the important position of the Chinese market in L'Oreal's global layout. We have always maintained confidence in China." The person in charge said, "this investment also represents L'Oreal's firm commitment to Shanghai and China, and reflects our sincerity to cooperate and create together with our industry ecosystem partners."

L'Oreal's move to expand investment in China has attracted the attention of the Ministry of Commerce. In response to media questions, Shu jueteng, spokesman of the Ministry of Commerce, said that L'Oreal and other multinational companies actively expand investment in China, which fully reflects the firm confidence of foreign investors in China's economic development prospects, the remarkable success of China's opening up and optimizing the business environment, and the strong attraction of China's huge market, complete industrial supporting facilities, perfect infrastructure and rich human resources to foreign investment.