Health & Beauty

At present, China's health food market is developing rapidly, and the consumption trend of "health preservation" is accelerating. For limitless (China) Co., Ltd., which has been established for 30 years, "carrying forward China's excellent health culture and creating a balanced, rich and harmonious healthy life" is the original intention of entrepreneurship and its corporate mission. Chinese herbal medicine is the quintessence of China, and Chinese herbal medicine health products are also the top priority of the development of health industry in the future. Making good use of the precious wealth of Chinese health culture, adhering to the original intention and constantly abiding by integrity and innovation is an important strategic direction to build a health brand with Chinese characteristics that meets the needs of Chinese people.

Move towards high-end development and help strengthen the country with science and technology

As an enterprise focusing on the health industry of Chinese herbal medicine, limitless believes that the quality and efficacy of the product itself is the most fundamental, and consumers' innovative demand for the source of raw materials, functional ingredients and manufacturing technology of the product is endless.

Unlimited use of "e + W", that is, "Oriental wisdom + western methods", takes the Chinese health culture as the guiding principle of product research and development, and effectively transforms, applies and demonstrates the Chinese health culture with advanced modern technology.

After 30 years of development, limitless now has two production bases, Xinhui and Yingkou, and has 30 branches, 30 service centers and more than 7000 specialty stores in mainland China.

In the process of continuous development and growth, limitless has always adhered to the quality concept of "100-1 = 0", implemented the whole chain industrialization management mode from raw material planting, product R & D, production and testing, logistics to after-sales, and strictly controlled the product quality. At the same time, in order to ensure the quality of Chinese herbal medicine products from the source, unlimited planting and supply bases have been established in the raw material production areas of all roads in the country, so as to realize the whole process control and traceability of raw materials through modern, standardized and standardized Chinese herbal medicine planting and management. It has passed the certification of five quality management systems. The production process and quality technology have won awards in the international quality innovation competition twice and the national quality innovation competition four times. For 16 consecutive years, he has won many honors such as "100 integrity demonstration units of food safety" and "excellent cases of food safety management innovation" at the China food safety annual conference, which confirms the strictness and investment of unlimited in quality management.

Scientific and technological innovation ability is the core of an enterprise's development ability, adaptability and competitiveness, and the support of an enterprise's comprehensive strength. Limitless fully recognizes that as an enterprise, accelerating scientific and technological innovation is very important and necessary.

In order to practice the purpose of breakthrough and innovation, limitless has established a global scientific research center and a research and development team composed of doctors, masters and professional technicians in multiple fields and disciplines. It cooperates with global excellent scientific research institutions and experts such as Cambridge University and Nobel laureate Hoffman team, and cooperates with senior professors from world-renowned universities to form an limitless Scientific Advisory Committee in immune regulation It has carried out in-depth research in the fields of anti-aging, muscle and bone health and whitening, has more than a dozen independent scientific research technologies and core independent intellectual property rights, and is in a leading position in the core technology field of Chinese herbal polysaccharide. So far, limitless has published 277 Chinese papers and 115 SCI papers, published or participated in the compilation of 11 monographs and books, applied for 1173 patents, 633 authorized patents, won 4 National Science and technology awards, and won the title of "high-tech enterprise" approved by relevant national departments and issued by Guangdong Province for five consecutive times. In recent years, limitless has strengthened the scientific demonstration of the core technology, efficacy and safety of Chinese herbal health products, increased the research and tackling of new raw materials and new functions, and constantly consolidated its core advantages in the field of Chinese herbal health products.

Comprehensively accelerate transformation and deal with uncertainty with innovation ability

In the face of the complex situation of the superposition of century changes and century epidemics, the complexity and uncertainty of China's economic development environment have increased. Seize the opportunity, quickly adapt to the consumption situation under the new business format and new mode, and have their own playing method.

We will continue to strengthen the competitiveness of the original technology and cross-border consumption models and lead the development of new products on the basis of increasing the content of the original technology and cross-border consumption models.

The company has formulated a product leading strategy, further increased investment in scientific research, accelerated iteration, launched new products and new brands, and continued to develop e-commerce products to meet the diversified needs of consumers; Through a series of measures such as deepening cultural change, organizational restructuring and introducing talents, build an agile organization and maintain cultural leadership; Accelerate digital upgrading, innovate business models, and realize online and offline integrated development. Promote the digitization of the overall business, improve the efficiency of all links of the whole industrial chain such as R & D, production, marketing and logistics, and further strengthen the digital insight into consumer demand; Continue to promote the evolution of business model, and strive to create three differentiated competitiveness of "product + service health care solution, incentive system taking into account easy start and long-term development, and diversified and efficient enabling system", so as to create new values of "good, light and excellent" for customers and partners. Through the development of online and offline integrated communities, the upgrading of offline experience space, dealer training and empowerment and other ways, further stimulate the vitality and value of more than 7000 offline stores and dealer partners all over the country, improve the overall service ability, and better meet the health needs of consumers through product + service solutions. And continue to strive to create a reassuring consumption environment for consumers with comfortable consumption environment, assured consumption quality, sincere consumption price, intimate consumption service and worry free consumption rights.

The big health industry is an important part of the national economy, and the non-medical sector and health food industry have broad development space. Yu Jianglin, CEO of limitless global, said that if we can continue to carry forward the Chinese health culture, inject more Chinese elements into the field of health food and make continuous breakthroughs and innovations, we will be able to walk out of a road with Chinese characteristics and make unique contributions to the development of the national economy and the improvement of people's health level.