Health & Beauty

Traditional Chinese medicine culture is the precious experience accumulated by the Chinese nation in the practice of treating and preventing diseases for thousands of years. Guangzhou Academy of Social Sciences and Social Sciences Literature Publishing House recently jointly released the "Guangzhou Blue Book: Guangzhou City Internationalization Development Report (2022)" (hereinafter referred to as "Blue Book"), with more space to analyze the opportunities faced by the internationalization of traditional Chinese medicine and further "going forward". out" strategy.

The "Blue Book" observes that the international community's acceptance of traditional medicine is increasing, the World Health Organization's emphasis on traditional medicine has gradually become more prominent, and traditional medicine is flourishing, bringing great opportunities for the internationalization of traditional Chinese medicine. On the one hand, it is a change brought about by the change in the concept of human health and the general increase in the acceptance of traditional medicine. The international community is aware of the toxic and side effects of chemicals. The use of natural medicines to replace certain chemicals has become a general trend and trend in the development of international medicine. The change in the concept of human health and the change in the understanding of medicine has provided a good environment for the international development of traditional Chinese medicine. On the other hand, it is also related to the rapid development of science and technology and the emergence of new methods in traditional Chinese medicine research. A typical example is that artemisinin extracted from Artemisia annua by modern scientific and technological means has become an important drug regimen for anti-malarial treatment and is listed as an "essential drug" by the World Health Organization.

In order to further promote the "going out" of traditional Chinese medicine, the "Blue Book" believes that it is possible to actively learn from the "Huatuo Reengineering Model" of GPHL, take international scientific and technological cooperation as the core, increase scientific and technological investment, participate in international certification, and choose differentiated products according to local conditions. Promote the culture of traditional Chinese medicine and realize the international innovation and development of traditional Chinese medicine.

Increase investment in scientific and technological research and export science and technology two-wheel drive. For the internationalization of traditional Chinese medicine, efforts must be made in the aspects of evidence-based clinical efficacy, drug action mechanism and safety. my country's traditional Chinese medicine enterprises should increase investment in scientific and technological research around the "effective, safe and controllable" of traditional Chinese medicine, realize the integrated development of modern medicine and traditional Chinese medicine, and export science and technology.

Strengthen international cooperation and development, and actively participate in international certification. To enter the international mainstream market for traditional Chinese medicine products, it is necessary to carry out drug-related registration certification and obtain a product sales license. In order to enter the international drug market, GPHL has cooperated closely with international medical scientific research systems such as the "China-Russia Medical University Alliance", actively connected with the international standard system, and actively participated in international certification. On the basis of strengthening scientific and technological research, Chinese medicine enterprises in my country can actively seek transnational cooperation and development, actively participate in international certification, meet international standards, strive to enter the international mainstream market, and solidly promote the internationalization process.

Choose products according to local conditions, and create a win-win situation with strong alliances. Selecting differentiated products according to local conditions and choosing influential companies for cooperation in the local area is an important way to open up the international market as soon as possible. For example, GPHL selects and promotes traditional Chinese medicine products suitable for local people according to the ethnicity, geographical climate, dietary habits, cultural traditions and disease characteristics of different countries. For example, Russia is located on the edge of eastern Europe, with a cold climate, local people like to drink spirits, and the incidence of cardiovascular and cerebrovascular diseases is high. GPHL has launched Huatuo Zaizao Pills in a targeted manner, which has become a star product in Russia due to its excellent effect in the treatment of cardiovascular and cerebrovascular diseases. Chinese medicine enterprises in my country can choose targeted products according to the differentiated characteristics of different countries and local conditions, and choose local influential partners who recognize the traditional Chinese medicine culture to jointly promote key products, build brand effects, and gradually expand the market.

Strengthen the self-confidence of traditional Chinese medicine culture and continue to promote traditional Chinese medicine culture. Whether the Chinese patent medicine can be accepted and used by the local people is the key point to determine the overseas market share of the medicine. Countries (regions) with high cultural identity of traditional Chinese medicine and high acceptance of traditional Chinese medicine often become the main export market of Chinese traditional medicine products. Chinese medicine companies in my country can actively participate in the international anti-epidemic cooperation plan. By organizing a team of Chinese medicine experts and donating Chinese medicine products, they can promote Chinese medicine theory and Chinese medicine culture to the world, improve the popularity and recognition of Chinese medicine culture, and create a culture for the internationalization of Chinese medicine. Base.