Health & Beauty

According to the observation report of Huacheng Import and Export Data, not long ago, the topic of "whether the high-speed railway should sell sanitary napkins" triggered a lasting discussion, which made the "shy" female sanitary products become the focus of consumers and the industry.

The constantly upgraded health awareness and consumption demand also make the market increasingly demand for "medical care" products with higher safety - the sales of "medical care" sanitary napkins are growing year by year, and the products are constantly updated and iterated, which not only meet the practical needs of consumers for more health and safety, but also enable the industry to achieve innovative breakthroughs in technology. Huacheng Import and Export Data Observation Report.

"Medical Grade" Seizes the Middle and High end Market

At the 29th Lifepaper International Science and Technology Expo - Lifepaper and Sanitary Products International Forum held in July this year, Cao Baoping, Deputy Secretary General of the Lifepaper Professional Committee of China Paper Association, pointed out in the report entitled "Current Situation and Development Trend of China's Sanitary Products Industry" that in the change of China's sanitary products market and channels, the demand for sanitary napkins market is stratified obviously, Women's hygiene products show the characteristics of continuous expansion of market scale, high-end products, and significant personalized trend.

She pointed out that the health care awareness and consumption ability of Chinese female consumers have been constantly improved, and more attention has been paid to the product quality, functionality, material safety and product experience of sanitary napkins. At the same time, with the rise of medium - and high-end domestic brands, the new generation of consumer groups increasingly favor domestic products and more personalized product design.

"I used to buy brands, but now I buy quality." Zhao Na, a consumer who lives in Chaoyang District, Beijing, told reporters that the main criteria for purchasing sanitary napkins are "aseptic" and "hypoallergenic". The popular "medical grade" sanitary napkins have become the first choice. "Menstrual hygiene is very important. It is often seen in some popular science articles that sanitary napkins may bring health risks. Compared with ordinary sanitary napkins, medical care standards are higher and the use is safer and hygienic."

At present, the medical sanitary napkin, which is highly sought after by consumers, is rapidly occupying the middle and high-end market, so that keywords such as health, comfort, ease of use, and low sensitivity will no longer be "single choice", but will be integrated into the "integrated standard configuration" of sanitary napkin products, Huacheng Import and Export Data Observation Report.

Better hygiene, performance and safety

"Health and safety indicators and other characteristics of health products with medical and nursing standards are superior to those of ordinary and disinfection grade." The insiders pointed out that compared with ordinary sanitary napkins, the difference of medical sanitary napkins is mainly reflected in three aspects: health indicators, performance indicators and safety indicators. "As for the medical care standard, the requirement for the total number of bacterial colonies is one tenth of the national standard, and no fungal colonies can be detected; in terms of the requirements for the absorption rate and absorption speed indicators, the medical care standard has been greatly improved compared with the national standard; at the same time, the medical care sanitary napkin standard has increased the safety indicators, toxicological indicators, the limit values of lead, arsenic, cadmium, mercury and other heavy metals, and the requirements for formaldehyde content are stricter."

According to the observation report of Huacheng import and export data, on January 11, 2019, the Second Health Safety Forum and the National Health Science and Technology Support Technology Application Seminar, sponsored by the National Health Industry Enterprise Management Association Standards and Certification Professional Committee and the China Health Safety (Beijing) Certification Center, released the medical level health and safety certification standards for sanitary products such as diapers and sanitary napkins in China. At the same time, the domestic brand Beishute launched the industry's first medical sanitary napkin product in 2019.

In this regard, Liu Chongjiu, the chairman and CEO of Beishute Technology, said in an interview that "clean and comfortable" should be the most basic requirement for sanitary napkin products. Beishute has participated in the preparation of the "Key Points and Implementation Guidelines for the Standard of Medical Grade Diapers" and "Key Points and Implementation Guidelines for the Standard of Medical Grade Sanitary Towels" since 2018, and has successively participated in the preparation of the group standard of "Medical Grade Sanitary Towels (Pad)" The drafting of medical standards such as Medical Women's Pants was the first to launch medical sanitary napkins in 2019. "For example, Beishute medical grade sanitary napkins are sterilized by electron beam irradiation, and each package has a disinfection date. The sealed chain clamping packaging bag meets the requirements of GB 4806.7-2016 for safe materials and products. The product has passed the 17 safety indicators detection of medical grade, realizing no addition, no fluorescence, and no formaldehyde."

Promote the upgrading of industry R&D level

In the context of more healthy and safe consumer demand, sanitary napkin products featuring medical care products have also become a new direction of research and development for many traditional brands. At present, the medical sanitary napkins on sale are mainly domestic brands. In addition to Beishute, which has a brand history of nearly 30 years, there are also emerging new brands such as Shuweikang and Yunas. Qianjin Pharmaceutical also launched a medical sanitary napkin product called Qianjin Jingya.

It is worth noting that in the "Twelfth Five Year" Development Plan for Industrial Textiles issued by the Ministry of Industry and Information Technology and other departments in 2011, it was proposed to use biodegradable, antibacterial, super absorbent and other functional fiber raw materials to improve the end performance indicators of women's hygiene products, leading the women's hygiene product industry to produce medium and high-end products; In March 2019, the Notice on Further Strengthening the Quality and Safety Supervision and Inspection of Daily Plastic Products, Children's Toys and Disposable Hygienic Products issued by the State Administration of Market Supervision and Administration clearly proposed to promote the construction of a long-term regulatory mechanism for women's hygiene products and supervise the production and development of the industry.

"The upgrading of consumer demand will help the continuous improvement of the industry level. Diversified and differentiated development will become the mainstream of product research and development. The equipment manufacturing of China's sanitary equipment industry is accelerating into the stage of intelligent customization and precision improvement." Cao Baoping, Deputy Secretary General of the Living Paper Professional Committee of China Paper Association, said about the future development trend of the industry.

Liu Chongjiu also pointed out that the demand for comfort, breathability, bacteriostatic effect, and lightweight experience of products also promoted the industry to improve the level of research and development to improve product quality. In addition, in the context of the implementation of the national environmental protection policy, the raw materials of female hygiene products manufacturers are also inclined to natural materials and biodegradable materials. Sanitary napkin enterprises need to timely insight into market changes and introduce more advanced technologies to meet the needs of consumers. "On the other hand, the cross-border collaborative development of horizontal integration will also become an important direction of the future industry. With the help of science and technology, sanitary napkin enterprises will extensively participate in the supply chain and industrial chain cooperation, integrate technology application resources, and better serve the consumer market." Liu Chongjiu said that Huacheng's import and export data observation report.