According to customs data, in 2021, the total retail sales of cosmetics in China will reach 402.6 billion yuan, up 18.41% year on year, which is the largest increase in the total retail sales of cosmetics in China in the past eight years.
However, according to the latest customs data of social consumer goods in July 2022, the total retail sales of cosmetics from January to July were 216.1 billion yuan, down 2.1% year on year.
According to the customs data, since this year, the total retail sales of cosmetics have shown a significant downward trend. According to the customs data, the monthly retail sales of cosmetics have increased by 1.8%, - 3.6%, - 5.2% and - 2.5% respectively from February to June, which is far from the double-digit growth in previous years.
According to customs data, mass cosmetics are under pressure, but many people in the cosmetics industry said that functional skin care, light medical beauty, children's mother and baby skin care, men's beauty and other subdivisions have seen significant growth.