Health & Beauty

According to the Expo, as an international giant "showing" the world's first new products, it reflects the new trend of international beauty industry consumption to a certain extent. Each brand in the beauty industry is exploring the future development direction. Huacheng Import and Export Data Observation Report.

On November 8, in the consumer goods exhibition area of the Expo, there was a long line in front of the booths of foreign beauty giants such as Shiseido, Gaosi, L'Oreal, and many people came to take part in the activities to get product samples.

From the perspective of the first new products of beauty giants in Asia or the world, the trend of customization is obvious. Huang Yongqian, president of AmorePacific China, said: "The trend of Chinese consumers pursuing personalized and customized products and services is increasingly obvious, especially for the young group of Generation Z. Therefore, AmorePacific will also increase the research and development of personalized and customized products and services in the future."

Behind the constant updating of products in the Chinese market by major beauty giants is their optimism about the Chinese beauty market. Many beauty giants said that the spillover effect of the Expo was obvious, which would stimulate the innovation of enterprises. Huacheng Import and Export Data Observation Report.

"First" new products promote consumption upgrading

According to the observation report of Huacheng import and export data, "Generation Z" was very interested in high-tech "debut" new products at the Expo. Whether it was L'Oreal's brainwave fragrance selection or Shiseido's customized skin beauty, the experience area was full of people.

Huang Yongqian said that, on the one hand, the high-end segment market has grown rapidly, and the products are mainly functional products, focusing on efficacy and technology. On the other hand, brands close to the needs of the public are not only improving in quality and cost performance, but also emerging many popular products leading the fashion trend, Huacheng Import and Export Data Observation Report.

With the continuous innovation of beauty enterprises, the consumption experience of personalized beauty has been continuously upgraded, which is also further promoting the consumption upgrade.

From the perspective of the previous Expo, many enterprises' "first" new products have become popular in the market, which is an important reason why enterprises value the Expo platform. From the data, more than 280 of the world's top 500 and industry leading enterprises participated in the enterprise business exhibition of the Expo, with a "turnaround rate" of nearly 90%.

Weng Yanling, the head of beauty category of Unilever China, said: "From the new products launched by companies entering the Expo, the new trend of global beauty industry consumption is characterized by category differentiation, population differentiation, age differentiation, etc. In addition, skin care products are becoming more transparent in terms of ingredients, formulas, etc. Product safety has become one of the main factors that consumers consider when purchasing."

It is not difficult to find that beauty giants are gaining recognition from Chinese consumers through continuous product innovation. "The market environment of rapid innovation in China is full of challenges, but challenges and opportunities coexist. Such an environment breeds a broader beauty market." Fabury, president of L'Oreal North Asia and CEO of China, said that from this point of view, competition is driving higher quality product innovation, which is good for consumers and the market. China's beauty market still has great potential.

Fabry believes that with the continuous growth of the Chinese market, L'Oreal has grown into the largest cosmetics group in China, and China has also become L'Oreal's second largest market and core strategic market in the world. At the same time, L'Oreal continued to increase its investment scale and strength, lead the practice of scientific and technological innovation, constantly meet the diversified pursuit of Chinese consumers for "beauty", and promote consumption upgrading.

Beauty giants have increased their investment in China

At the Expo, the beauty giants, except for big "show" of black technology and new products, all said they continued to be optimistic about the Chinese market.

"China is one of the important overseas markets of AmorePacific. Since 1992, we have introduced Snow Show, Lanzhi and other well-known brands. We firmly believe that the platform of the Expo can help more consumers understand the personalized and customized products and services brought by AmorePacific. We see a broader prospect in the Chinese market. At present, we are actively communicating and preparing, hoping to customize our products under the appropriate opportunity Our products and services are delivered to the Chinese market. "

As one of the first international beauty groups to come to the Chinese market, Shiseido has always actively participated in the construction of local "Meili". Therefore, this year Shiseido also set up an independent booth, "Zichuang Hall", to display the latest achievements of Shiseido's in-depth participation in local innovation and investment, and Huacheng Import and Export Data Observation Report.

Chen Zhiji, manager of Shiseido's China Enterprise Communication Department, said that with the help of the Expo platform, we can carry out in-depth exchanges with many international partners, and have more and more confidence in the development of China's beauty market. Next, Shiseido will continue to strengthen the brand matrix while improving its R&D capabilities, further enhance the ability of existing brands to introduce new products, and bring better and better products and services to Chinese consumers.

As the spillover effect of entering the Expo continues to increase, the beauty giant's expectations of the Chinese market are also getting higher and higher.

Yang Minghao, the director of KOS é PR of Goss Cosmetics Sales (China) Co., Ltd., said: "This time we brought the latest technology and ideas to the venue, so that Chinese consumers can further understand Goss products, technology and expectations for the future. Goss has always attached great importance to the Chinese cosmetics market. For us, the Chinese market is the most important market in the world, and we are very optimistic about its future."

As a thriving global multi brand beauty platform, Yixian E-commerce has constantly introduced high-quality products and leading innovative technologies from overseas skin care brands into China. "The Group is full of hope and expectation for the beauty market in China." Sun Yixiang, the public relations director of Yixian E-commerce, said that the group regards skin care as the second growth curve, which is also the reason why it constantly introduces a series of high-end skin care brands. Yixian E-commerce will continue to deepen research and development, create a "moat" for product research and development technology, bring consumers a more high-quality and innovative technology beauty experience, and open more space for the industry.

The general manager of Eljian Aesthetics China said: "Chinese consumers have a very strong demand for new technologies and products for cosmetics. Eljian Aesthetics has always attached great importance to the Chinese market and the needs of Chinese consumers, so in the future new product planning, the company can basically ensure that one or two global cutting-edge innovative products are introduced into the Chinese market every year. In addition to functional skin care products and skin care equipment that are being prepared, we will continue to focus on facial aesthetics and body shaping The territory is deeply cultivated and expanded. "