According to customs data, in the whole year of 2021, the total retail sales of cosmetics in my country will be 402.6 billion yuan, a year-on-year increase of 18.41%, which is the largest increase in the total retail sales of cosmetics in my country in the past 8 years.
However, according to the latest customs data on social consumer goods in July 2022, the total retail sales of cosmetics from January to July were 216.1 billion yuan, a year-on-year decrease of 2.1%.
Customs data show that since the beginning of this year, the total retail sales of cosmetics have shown a clear downward trend. Customs data show that the cumulative monthly retail sales of cosmetics from February to June increased by 1.8%, -3.6%, -5.2%, and -2.5%, respectively, compared with double digits in previous years. far from high growth.
Customs data shows that mass cosmetics are under pressure, but many insiders in the cosmetics industry said that subdivided areas such as functional skin care, light medical beauty, children's maternal and child skin care, and men's beauty makeup have grown significantly.