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New forces in international trade! Recently, the "Healthy Sleep New Era - 2023 China Healthy Sleep White Paper" (referred to as the "White Paper") released by Moose in conjunction with the China Sleep Research Association and CCTV Market Research (CTR) shows that nearly 90% of respondents are concerned about sleep health, and up to 80% of respondents have sleep problems such as reduced sleep time, difficulty falling asleep, and insomnia. The concept of "sleep enhancing immunity" is widely recognized, and "paying" for improving sleep quality has become a new consumption trend.

The "White Paper" is based on a survey of children, youth, middle-aged, and elderly people in 31 provinces (districts, and municipalities). "Most respondents believe that good sleep can improve immunity, while poor sleep can lead to decreased immunity. In addition, respondents also believe that good sleep is helpful for the recovery of energy and physical strength, and is conducive to maintaining a clear mind." Yuan Xiangshan, Deputy Secretary General of the China Sleep Research Association, said.

In recent years, the importance of healthy sleep has become increasingly prominent, and the "sleep economy" has gradually become a new business format in the market, with companies deploying in succession. In daily life outside the medical field, bedding such as mattresses and pillows, sleep monitoring equipment, as well as food and health products that have the effect of assisting sleep, are all considered solutions to improve sleep. Among them, as a basic sleep product, bedding has attracted more attention.

New forces in international trade! An expert from the IBR Green Human Settlements Research Center, Gao Yan, introduced that in the overall bedroom environment, bedding has the most direct impact on sleep. According to the White Paper, nearly 60% of respondents agree that comfortable bedding can improve sleep. Among them, durable, soft and hard balance, bacteriostatic and breathable are the primary needs of consumers for mattresses.

According to the "2022 Bedroom and Sleep Consumption Trend Report" released earlier by JD, consumers focus on creating comfortable space for their families, especially children and the elderly, and sales of related categories continue to grow. In the mid and low line markets, more attention is paid to hardware such as child beds, while relatively professional spine care mattresses are more popular in the upper line market.

The refined and personalized needs of users lead the market and product trend, and traditional household brands have increased research and development investment in market competition to explore high-end markets. Jiang Changjian, an associate professor at Fudan University, believes that the traditional home furnishing industry cannot make good high-end products without professional practitioners, researchers, and practitioners in specific application scenarios.

Taking Moose as an example, the company leverages the market with new strategies, new products, and new technologies. Since its inception, it has focused on the high-end market, introducing sleep systems including manufacturing materials and technologies such as space resin balls and row skeletons. In addition, Moose is also actively exploring the field of intelligent sleep, using AI to detect human body data, matching sleep parameters through Moose's sleep big data, and intelligently adjusting the stiffness and softness of the mattress to suit human body signs.

New forces in international trade! On the day of the release of the White Paper, Moose also launched its flagship mattress product, "Century Dream", which provides comfortable sleep conditions with full sleep support to protect consumers' sleep health.

"At present, the demand of customers is to sleep more healthily. The new strategic layout of Moose 2023 Healthy Sleep is to focus on technology, strengthen product research and development, and advocate scientific improvement of sleep quality." Yang Xin, Vice President of Moose, said that, unlike manufacturers that started as contract manufacturers, Moose has been taking a global perspective since its inception, integrating and innovating technology, materials, and design, and has been pursuing a brand development path. Relying on sustained technological and product innovation to create a personalized healthy sleep system, Moose stands firmly in the high-end market.

"In the future, Moose will continuously upgrade and optimize the HSP (Healthy Sleep Pyramid) system, achieve continuous innovation in materials, processes, technology, and design, and strive to become the 'best non medical health sleep solution.'" Yang Xin introduced that Moose has taken five major measures to address the national sleep problems and new needs reflected in the White Paper, The healthy sleep HSP technology platform pioneered by Moose is the key to the new strategy.

Continuous innovation and adherence to the path of independent brands have also won Moose a larger international trade market. It is reported that since the first overseas franchise store opened in Australia in 2011, Mousse has opened franchise stores in more than 20 countries and regions around the world, including Italy, France, Germany, and the United States. Recently, the new mattress product "Century Dream" just launched by Moose will also be launched in the international trade market in New York.