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According to McKinsey's low-end analysis, the economic value of home IoT products will reach between $440 billion and $830 billion by 2030. "According to the" 2022 Smart Home Sailing Industry Report "(hereinafter referred to as the" Report ") recently released by Severus Marketing Consulting (Shenzhen) Co., Ltd., with the penetration of IoT technology and the increase of people's" home life "time, More and more people around the world will make more purchases and use smart home devices, and Chinese smart home brands are facing new market opportunities when they go overseas. Huacheng Import and Export Data Observation Report.

Recently, Lin Tianxu, Commercial Director of Saiwensi, stated that Saiwensi has been paying attention to the situation of the home furnishing industry going overseas for many years. On the one hand, during the process of providing digital marketing services for overseas brands, the company found that the growth rate of home furnishing products overseas is relatively fast; On the other hand, due to the relatively large volume of home products, they are different from small items that can be shipped directly through small packages in the cross-border e-commerce field. They need to be prepared in advance for warehousing, logistics, and other aspects, and the threshold for going abroad is relatively high. However, Saiwensi is better at serving the export of large items. Through its own database and self-developed tools, as well as cooperation with overseas top search engines such as Google and third-party platforms, Saiwensi has formed a research team to write the "Report", empowering smart home domestic brands to go overseas.

The report states that by 2025, the global revenue of smart homes is expected to reach $182.3 billion, with a growth rate of 18.1%. Among them, smart home appliances are the category with the highest proportion of scale, and global revenue is expected to reach 71.1 billion US dollars by 2025, with a growth rate of 19.3%, according to Huacheng Import and Export Data Observation.

Portable energy storage power supply is one of the current popular products in the field of smart home appliances, and the industry scale prospects are very promising. For example, Lin Tianxu said that portable energy storage power supply is a mobile power supply that can power high-power devices in an environment without a power grid, commonly used in emergency situations at home, outdoor camping, outdoor photography, RV self driving, and other scenarios. In addition to being suitable for various scenarios, it also has advantages such as small and portable, beautiful appearance, high safety performance, natural and environmentally friendly use of clean energy, and can support multiple charging methods, which are deeply loved by overseas users. In European and American countries with a high prevalence of outdoor activities, portable energy storage power has been integrated into people's daily lives, becoming a rigid necessity. The progress of lithium battery technology and the continuous reduction of costs due to large-scale commercial applications have also laid the foundation for the best-selling of portable energy storage power products.

According to the Amazon Bestseller sales chart, in 2021, the market capacity for portable energy storage power reached 1.0263 million units, an increase of nearly 15 times compared to 2018. According to Google data, from 2020 to 2022, the search volume for energy storage power sources in the United States increased by about 40% year-on-year for two consecutive years. At the same time, web analytics tool similarweb shows that portable energy storage power supplies occupy two of the top 10 fastest growing electronic product brands.

According to the report, North America is currently the largest market for portable energy storage power supplies, accounting for more than half of the market demand, followed by Asia and Europe. China is the main producer of portable energy storage power supplies, with a mature supply chain and increasingly strong brand performance. According to Huacheng Import and Export Data Observation, 10 of the top 20 portable energy storage power supply brands are Chinese brands.

In addition, sweeping robots and lawn mowers are also smart home appliances with high demand overseas. According to Huacheng Import and Export Data Observation, the global search volume of sweeping robots has shown an upward trend in the past five years. Among them, the main Chinese brands in the overseas market, Ecovacs and Roborock, have seen a steady increase in search volume, especially as Roborock is very close to the leading American brand iRobot. The report predicts that by 2025, the global market size of the sweeping robot industry will reach 7.5 billion US dollars.

High cost-effectiveness is one of the core competitiveness of Chinese products going overseas, "said Lin Tianxu. According to Huacheng Import and Export Data Observation, among similar products, the price of Chinese floor sweeping robot products is 70% -80% of that of iRobot, which is more advantageous in terms of price. Moreover, overseas sweeping robot products mostly rely on a single "sweeping" function. To meet the two needs of "sweeping" and "wiping", consumers need to purchase two different machines, which is costly. However, the performance of Chinese brand products is more comprehensive. Taking Cowos as an example, its sweeping robot has transformed from a single sweeping function to a sweeping and dragging integrated product; The cleaning method has changed from suction first to drag later, to simultaneous suction and drag, greatly improving cleaning efficiency and truly achieving intelligent self-cleaning.

For lawn mowers, due to the frequent mowing frequency and high labor costs of overseas households in a year, there is a huge demand for lawn mowers overseas. In Lin Tianxu's view, there are also a series of challenges behind the high demand, and overseas brands need to pay attention. One is that the technology is not perfect enough, such as positioning and navigation, edge cutting, cleaning, noise reduction, climbing ability, safety and other issues that need to be addressed; Secondly, after-sales service is difficult to guarantee, and the complexity of overseas markets is much higher than that of domestic markets. It is difficult and costly for overseas brands to establish their own after-sales service in overseas markets. Although there are professional third-party independent after-sales service companies, as different types and standards of lawn mower products enter the market, third-party after-sales service will be difficult to meet the after-sales needs of overseas brands; Third, the market has a high concentration ratio and strong channel barriers. How to improve the acceptance and recognition of overseas consumers will require overseas brands to make efforts in product performance and brand marketing.