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As soon as summer approaches, heatstroke prevention and cooling electrical products made in China have become popular overseas.

According to CCTV news, recently, climatologists from the EU Copernicus Climate Change Service said that the global average temperature may reach a new high in 2023 or 2024 due to climate change and the return of the expected El Nino weather phenomenon. In this context, early stocking of Chinese heat dissipation appliances has become a common choice for buyers outside Shanghai on cross-border e-commerce platforms during this period.

The latest import and export data from Alibaba International Station shows that the demand for heatstroke prevention appliances on the platform has significantly increased compared to previous years. From March to May, the demand for air conditioners from overseas buyers increased by over 50% year-on-year, and the demand for fans increased by over 30% year-on-year. Import and export data shows that some new products developed and innovated on the basis of traditional heatstroke prevention appliances are particularly popular. At Alibaba International Station, the combination of photovoltaic and energy storage systems has led to the most popular inquiries for "self generating air conditioners"; Floor fans powered by solar panels with direct drive and desktop fans cooled by water are also popular.

Zhongshan Chunkai Electric Appliances has been deeply rooted in Alibaba International Station for many years. The person in charge of the enterprise stated that generally, buyers will send orders for summer consumer goods such as fans six months in advance. At the end of last year, fan orders from Europe were already fully booked, and now there are only some restocking orders left. Import and export data shows that in the past three years, fan export orders have increased by 10% every year. This year, European businesses are particularly concerned about green energy, and solar fans and air conditioning products are surging with new explosive business opportunities.

The person in charge of the above-mentioned enterprise further stated that for European and American families, the cost of installing new air conditioning in old buildings is higher, so they have a greater demand for electric fans. Although electric fans are a relatively conventional product category, the wave of sales growth in related products this year has boosted the confidence of production enterprises. At the same time, the addition of new energy elements and differentiated design based on the new needs of buyers has also added impetus to industry growth.

According to import and export data, in order to effectively meet the procurement demand for summer appliances in overseas markets, Alibaba International Station's relevant industry operators started attracting investment in the Zhongshan and Cixi small home appliance industry belts as early as February, and published market trends in real-time to guide merchants in stocking. At the same time, Alibaba International Station will also launch summer electrical exclusive promotional activities to help Chinese electrical foreign trade enterprises win more orders, as reported by Huacheng Import and Export Data Observation.